Inside Retail

MARCH 7, 2023

The collaboration also extends to Skechers t-shirts, leggings, shorts and racerback longline bras, and marks the brand’s first coordinated apparel and footwear collaboration. The post From Snoop Dogg to DVF: How collabs help drive growth at Skechers appeared first on Inside Retail. Watch this space.”

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ATS Apparel Wholesale Fashion 246

Retail TouchPoints

JULY 27, 2022

In 2014, Sullivan was named chairman of the board. During her career, Sullivan also worked with The Stride Rite Corporation as COO and held consumer brand management and sales roles at companies including M&M/Mars and The Mennen Company.

Brand Management 277

Brand Management Fashion Management Consumer 277

Retail TouchPoints

JUNE 18, 2020

Daniel Grieder has stepped down from his post as CEO of Tommy Hilfiger Global & PVH Europe to take on the CEO role at Hugo Boss AG beginning June 1, 2021. Until Grieder begins his tenure, CFO Yves Müller will serve as the Hugo Boss Managing Board’s spokesman. At Tommy Hilfiger, Martijn Hagman has taken over as CEO.

Finance 202

Finance Brand Management Management Consumer 202

Retail TouchPoints

OCTOBER 3, 2023

Alcohol ecommerce solution DRINKS has sold the Wine Insiders brand, which it acquired in 2014, to the new brand management firm Full Glass Wine Co. Amoroso previously served as President of DTC at DRINKS. Financial details of the transaction were not disclosed.

Brand Management 147

Brand Management Marketing Management Consumer 147

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. In another instance, in 2014, after Taylor pulled her music from Spotify, she risked being perceived as a greedy singer.

Marketing 290

Marketing Brand Management Management Customer Experience 290

Retail TouchPoints

DECEMBER 31, 2021

With all of this in mind, how are retailers making the shift at scale — and doing so, more importantly, in a way that drives easy adoption? A retailer unwilling to let a brand manage its own media or access attribution data is now likely to lose their allocation. Brady Donnelly is Managing Director at Sela , a PCA Group company.

Marketing 321

Marketing Marketing Spend Brand Management Consumer 321

Inside Retail

AUGUST 22, 2023

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content. billion views and counting.

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Apparel Promotions Consumer Fashion 246