eCommerce and its Profitability Issue. Why its So Hard to Make Money
Indigo 9 Digital
JANUARY 11, 2023
Take mattress retailer Casper. Since Casper launched in 2014 it has yet to make a profit. Let’s not forget about advertising. Amazon’s advertising business generated $31 billion in 2021. Analysts estimate Amazon’s advertising business has margins as high as 75%. In 2018 Casper spent $80.7 Do you like this content?
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