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The Home Depot Promotes Insider to President and COO

Retail TouchPoints

A 20-year veteran of the company, Decker has served as EVP of Merchandising since 2014. The home improvement retailer also announced additional senior leadership promotions. Jeff Kinnaird has been promoted to EVP of Merchandising, reporting to Decker. Michael Rowe has been promoted to President of The Home Depot Canada.

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Etsy Moves Executive Following Depop CEO Resignation

Retail TouchPoints

Nick Daniel, Etsy VP of Product Management, has been promoted to the CPO role formerly held by Patel Goyal, and both Patel Goyal and Daniel will report to Etsy CEO Josh Silverman. The appointment will be effective Sept. While Raga has resigned to “pursue personal ventures,” according to Etsy, she will remain as an advisor to Depop until Sept.

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Social media has rewritten the rules of advertising

Inside Retail

A decade or so ago, for most retailers, television advertising was the most effective way to meet the masses, whether it be to promote great deals or craft a specific brand image. billion will be spent by advertising on social media channels this year – 14.3 It forecasts US$247.3 per cent more than last year.

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Brands Pop into the Surreal as 3D Billboards Surge

Retail TouchPoints

Many brands, including Coach, Louis Vuitton, Samsung, WhatsApp and BMW have caught on to the benefits of this surreal and sensory approach to advertising. Part of successful advertising is understanding how people engage with their environments. The benefits of this new sensory approach to advertising include: 1.

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WhatsApp launches test of in-app business directory

Inside Retail

Idema said previously businesses were promoting their WhatsApp numbers on packaging or websites or using Facebook ads to bring users into chats on WhatsApp. WhatsApp says about one million advertisers currently use Facebook and Instagram’s ‘click to WhatsApp’ ads to send users to the messaging app.

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Booktopia may have collapsed, but here’s why bookshops are not endangered

Inside Retail

It moved into a larger warehouse in 2014 and by 2018, it was shipping 30,000 parcels per day. Booktopia touted its predictive sales algorithm as a competitive advantage that allowed the business to manage stock levels and allocate advertising spend by monitoring and forecasting product demand in real time.

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B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy

Retail TouchPoints

Kelly Hallinan: After launching Brooklinen in 2014 and starting to grow our product assortment, we were hearing anecdotally that many of our customers were struggling to understand the pillow market. How are you investing in your Amazon presence via advertising and the shopping experience?

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