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Amazon Expands Advertising Options in CTV, Fresh Stores and Twitch

Retail TouchPoints

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation). . “We

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Social media has rewritten the rules of advertising

Inside Retail

A decade or so ago, for most retailers, television advertising was the most effective way to meet the masses, whether it be to promote great deals or craft a specific brand image. billion will be spent by advertising on social media channels this year – 14.3 It forecasts US$247.3 per cent more than last year.

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Etsy Moves Executive Following Depop CEO Resignation

Retail TouchPoints

Since joining Etsy in 2014 as Senior Product Manager of Ads, Daniel has held multiple roles including leading the development of the company’s selling platform, advertising products, marketing technology, data enablement and personalization products.

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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

Marketing 310
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Google Agrees to Pay Record $391.5 Million, Adjust Data Collection Policies in 40-State Privacy Settlement

Retail TouchPoints

The attorneys general found that this violated state consumer protection laws by misleading consumers about its location tracking practices since at least 2014. As a result, Google has agreed to make changes to its policies including: Show additional information to users whenever they turn a location-related account setting “on” or “off;”.

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Brands Pop into the Surreal as 3D Billboards Surge

Retail TouchPoints

Many brands, including Coach, Louis Vuitton, Samsung, WhatsApp and BMW have caught on to the benefits of this surreal and sensory approach to advertising. Part of successful advertising is understanding how people engage with their environments. The benefits of this new sensory approach to advertising include: 1.

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Cooler Screens Sues Walgreens for Ending Smart Door Agreement

Retail TouchPoints

In-store digital media startup Cooler Screens is suing Walgreens , previously one of the highest-profile adopters of its technology, which integrates smart screens onto cooler doors to power in-store advertising. Lipsman is a major proponent of in-store retail media and also worked briefly at Cooler Screens in 2021.