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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. Since entering the market, Parachute has raised over $47 million in venture capital. This is where Parachute comes into play.

Marketing 244
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The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 321
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How three Aussie businesses set themselves up for international success

Inside Retail

1 With international markets beckoning, more Australian e-commerce businesses are seizing the opportunity to expand overseas. Delivering the best rates for freight Finding ways to bring shipping costs down can make all the difference when breaking into new markets. Ready to take your next step? Sign up for free today.

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Dollar General Promotes New President and CFO Following Strong Quarter

Retail TouchPoints

He will add responsibilities for the company’s strategic healthcare initiatives and its international expansion to Mexico to his existing finance, accounting, strategy and procurement functions. Garratt joined Dollar General in 2014 as SVP of Finance and Strategy and has served as EVP and CFO since December 2015.

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Bain Capital sells Boost Juice, Betty’s Burgers parent

Inside Retail

We were attracted by Retail Zoo as a strong platform in the food retail sector, with market-leading brands in Boost and Betty’s,” said Georgina Varley, MD at Adamantem. Its burger chain business Betty’s, which accounts for 56 per cent of the company sales, has grown from eight stores to 54 over the past five years.

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Canadian plant-based restaurant chain Copper Branch heads Down Under

Inside Retail

“Not only are we confident that guests will enjoy an exciting new plant-based experience, but we have carefully tweaked the menu to ensure we account for the local tastes of the Australian and New Zealand markets,” he said.

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Walmart-Owned Flipkart Raises $3.6B to Fund Next Stage of Growth in India

Retail TouchPoints

The new funding is a major vote of confidence in the potential of digital commerce in India, still a relatively nascent market. Brick-and-mortar dominates the retail scene, with ecommerce projected to account for just 7% of sales this year, up from 3% in 2017. billion population, but still with plenty of room for growth.

Wholesale 309