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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. Since entering the market, Parachute has raised over $47 million in venture capital. This is where Parachute comes into play.

Marketing 244
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The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 310
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Bain Capital sells Boost Juice, Betty’s Burgers parent

Inside Retail

We were attracted by Retail Zoo as a strong platform in the food retail sector, with market-leading brands in Boost and Betty’s,” said Georgina Varley, MD at Adamantem. Its burger chain business Betty’s, which accounts for 56 per cent of the company sales, has grown from eight stores to 54 over the past five years.

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Canadian plant-based restaurant chain Copper Branch heads Down Under

Inside Retail

“Not only are we confident that guests will enjoy an exciting new plant-based experience, but we have carefully tweaked the menu to ensure we account for the local tastes of the Australian and New Zealand markets,” he said.

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Dollar General Promotes New President and CFO Following Strong Quarter

Retail TouchPoints

He will add responsibilities for the company’s strategic healthcare initiatives and its international expansion to Mexico to his existing finance, accounting, strategy and procurement functions. Garratt joined Dollar General in 2014 as SVP of Finance and Strategy and has served as EVP and CFO since December 2015.

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Report: BNPL Vendor Shares Fall as Apple Prepares to Enter the Space

Retail TouchPoints

The move sent share prices for other BNPL providers downward as the market reacted to the news. Apple is a giant in the payments market, with Apple Pay growing to be accepted at 85% of U.S. retailers since its launch in late 2014. PayPal stumbled as well on July 13, but the company rallied back to just a 0.6%

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Beekman 1802 Takes Live Shopping Program to the Next Level with NYC Event

Retail TouchPoints

Goat milk skincare brand Beekman 1802 took off in 2014 when it debuted on QVC and HSN. Mark was instrumental in first launching Beekman 1802 six years ago on television and establishing our loyal following, which has contributed to our current reign on QVC and HSN,” said Brad Farrell, Chief Marketing Officer at Beekman 1802 in a statement. “We

Shopping 244