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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. In addition to thriving DTC operations, there are now 26 physical Parachute stores located across the US. This is where Parachute comes into play.

Marketing 244
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Google Agrees to Pay Record $391.5 Million, Adjust Data Collection Policies in 40-State Privacy Settlement

Retail TouchPoints

history, with 40 state attorneys general regarding allegations that it misled users into thinking they had location tracking turned off while still collecting their information. Under the terms of the settlement, Google will make its location tracking disclosures clearer beginning in 2023. Google has agreed to a $391.5

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How three Aussie businesses set themselves up for international success

Inside Retail

When choosing one, consider every detail, from sending locations and costs to the level of service and support youll receive along the way. We can send a hat to a tiny country town in Australia or a location anywhere in the world, knowing that were getting the best rate that we can for our freight, she says. Sign up for free today.

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Canadian plant-based restaurant chain Copper Branch heads Down Under

Inside Retail

Copper Branch’s delicious take on plant-based meals is a great fit for Melbourne’s diverse foodie landscape and we look forward to opening more locations in the near future that help our customers eat healthily and feel better about the food that they eat,” said Peter Mammas, president and CEO of Foodtastic, which bought the chain last year. “Not

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Beekman 1802 Takes Live Shopping Program to the Next Level with NYC Event

Retail TouchPoints

Goat milk skincare brand Beekman 1802 took off in 2014 when it debuted on QVC and HSN. 1, the brands hosted a live shopping event from the location that was streamed on the Beekman 1802 website and powered by video commerce platform Fi r ework. Beekman 1802 holiday pop-up at Live Rocket Studios.

Shopping 278
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How to Tap into your ‘Movable Middle’ Shoppers Before your Competitors Do

Retail TouchPoints

The movable middle makes up 50% of a brands shoppers who account for approximately 20% of spend with a brand, but 40% of the overall category spend a.k.a. Its essential to dive deeper into these insights, looking across intent, location and purchase data, to understand why the movable middle is choosing different brands.

Consumer 147
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Cooler Screens Sues Walgreens for Ending Smart Door Agreement

Retail TouchPoints

According to Cooler Screens’ account, all was going well in the initial years of the arrangement, which included a successful three -month pilot in 2018 at six locations, followed by plans to expand to 2,500 stores.