Retail TouchPoints
OCTOBER 13, 2020
Research from New York University found sustainable products delivered $114 billion in sales in 2018, up 29% from 2013 , and delivered 50% of consumer packaged goods growth during that same time period — despite representing only 16.6% Retailers already are using data to streamline operations and better target marketing initiatives.
Retail TouchPoints
OCTOBER 13, 2022
“So many DTC brands start out where a founder saw a niche in the market based on their own personal experiences,” said Nikki Baird, VP of Strategy at Aptos in an interview with Retail TouchPoints. But just because they had a great idea to start doesn’t make them the de facto target market.
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Inside Retail
APRIL 28, 2021
None of this makes a difference to Shein’s Gen Z target market, who are often dealing with budget constraints and willing to put up with slow deliveries in order to get their hands on the latest fashions. What has helped in this area is a designer recruitment program that has been ongoing since 2013. Shein hauls.
Inside Retail
AUGUST 14, 2024
With launching my ready-to-wear collection in 2013 and introducing Raishma Studio in 2021, the brand has come a long way in expansion. IR: Does the brand’s retail strategy change depending on the market? RI: Yes, I think adapting to the market is one of the most crucial elements in retail.
Inside Retail
AUGUST 12, 2021
Since stylist Donna Cameron first wrote about adaptive fashion in 2013, she hasn’t seen much change locally. By working with the end users (or wearers) of a garment, brands have the capacity to increase their target markets through a minor investment of time and resources.
Indigo 9 Digital
MARCH 8, 2023
s low priced cosmetics are a natural fit for its target market of Gen Z consumers who don’t have a lot of disposable income. started out selling its products online but in 2007 it landed an account with Target which the brand called a “ pivotal ” moment in its history. In 2013 e.l.f CEO Tarang Amin. By 2019 e.l.f.
Indigo 9 Digital
MAY 16, 2022
Instead of only having marketing images and messages online millions and millions of young people are introduced to the Dove’s brand at an early age through the Dove Self Esteem Project. By offering free courses that make consumers feel better about themselves Dove is essentially establishing trust with its target market.
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