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FTC Accuses Social Media Services of ‘Vast’ User Surveillance, Lax Privacy Protections

Retail TouchPoints

Online privacy is just one of many irons the FTC has in the fire at the moment, which also include court battles to block a series of high-profile mergers , banning fake online reviews , seeking to ban non-compete clauses, eliminating junk fees and removing opaque subscription practices.

Consumer 264
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The Secret Sauce for Successful Experiential Marketing

Retail TouchPoints

For instance, Sleep Number exhibited at CES (The Consumer Electronics Show) from 2013 through 2023 to position the brand as the leader in Sleep Technology and Wellness, resulting in an average of more than two billion media impressions per event and leading to the creation of an entirely new category: Sleep Tech.

Marketing 276
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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

taking place online, digital payment solutions like Venmo and PayPal (which has owned Venmo since 2013) are well positioned to capitalize on the opportunity. With those kind of numbers in play, it’s no surprise that competition in the space is fierce, and retail is a central battleground. And with 50% of global spending in the U.S.

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Why is Chinese social app Xiaohongshu an important channel for retailers?

Inside Retail

Founded in 2013, the Chinese social platform has more than 300 million monthly active users, with 70 per cent being female. Dudarenok expected the platform to further embrace a ‘social commerce model’ and aim to expand this revenue stream.

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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

Influencer marketing isn’t what it was in 2013 or 2014, where you gave someone a product and they sold it for you,” Dulay said. As it grows, the world of influencer marketing is becoming much more sophisticated and nuanced. To create campaigns that perform, Dulay offered three tips: 1. Know what your goal is.

Marketing 310
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Spring Fair looks ahead to 2025 following a buzzing show

A1 Retail

Ginny Major, eCommerce Home & Living Category Manager, TikTok Shop Global said “Collaborating with Spring Fair has been essential in educating the industry about the value of TikTok Shop and the future of social commerce. We’ve made connections with so many remarkable businesses and eagerly await returning for Autumn Fair.”

Fashion 59
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Jason & Scot Show Episode 268 – Amazon Prime Day Recap with ChannelAdvisor CEO David Spitz

Retail Geek

45:55] Big trend is social commerce and Tick-Tock right and so one of the things I was super interested in was. So I would say it Amazon live felt kind of incremental to me they clearly made some tweaks but they didn’t like it didn’t feel like they.

Apparel 66