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The Secret Sauce for Successful Experiential Marketing

Retail TouchPoints

For instance, Sleep Number exhibited at CES (The Consumer Electronics Show) from 2013 through 2023 to position the brand as the leader in Sleep Technology and Wellness, resulting in an average of more than two billion media impressions per event and leading to the creation of an entirely new category: Sleep Tech.

Marketing 276
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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 310
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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

taking place online, digital payment solutions like Venmo and PayPal (which has owned Venmo since 2013) are well positioned to capitalize on the opportunity. What that enables people to do is accept payments for goods and services and then also grow and market their business on the Venmo platform. And not just online.

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FTC Accuses Social Media Services of ‘Vast’ User Surveillance, Lax Privacy Protections

Retail TouchPoints

Online privacy is just one of many irons the FTC has in the fire at the moment, which also include court battles to block a series of high-profile mergers , banning fake online reviews , seeking to ban non-compete clauses, eliminating junk fees and removing opaque subscription practices.

Consumer 264
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Why is Chinese social app Xiaohongshu an important channel for retailers?

Inside Retail

Founded in 2013, the Chinese social platform has more than 300 million monthly active users, with 70 per cent being female. Additionally, the platform’s unique algorithm and user behaviour patterns add another layer of complexity that brands must navigate to achieve their marketing goals.

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Spring Fair looks ahead to 2025 following a buzzing show

A1 Retail

We are using the show as the launchpad for our new solar light brand Lumiz which we have brought here for the first time and as it has been extremely well received into the market. We’ve made connections with so many remarkable businesses and eagerly await returning for Autumn Fair.”

Fashion 59
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Jason & Scot Show Episode 268 – Amazon Prime Day Recap with ChannelAdvisor CEO David Spitz

Retail Geek

Internationally you know in most markets Amazon’s not quite as well penetrated as they are North America So when you say you saw some meaningful growth growth internationally. About three times the growth rate both in Europe and in Asia Pacific than we saw in the US and we also saw. [12:04]

Apparel 66