Indigo 9 Digital

FEBRUARY 13, 2023

Tony Florence, a venture capitalist and goop’s first institutional investor has said : “Gwyneth was super sophisticated in how she thought about the market opportunity.” One of the reasons goop is so popular is because it sets the trend instead of following it. Paradoxically, going into a crowded market can feel easier.

Beauty and Health 98

Beauty and Health Consumer Advertising Marketing 98

Indigo 9 Digital

MARCH 8, 2023

s low priced cosmetics are a natural fit for its target market of Gen Z consumers who don’t have a lot of disposable income. is one of the best positioned in beauty because they have relatively manageable price points and still a lot of market share opportunity to gain." s chief marketing officer. “A In 2013 e.l.f

Beauty and Health 98

Beauty and Health Consumer Accounting Boutique 98

Indigo 9 Digital

APRIL 5, 2022

It launched in 2003 and provided an opportunity for China’s entrepreneurial class to reach China’s increasingly affluent consumer market. Alibaba’s cloud computing business is the market leader in China. Co-founded in 2013 Cainiao is Alibaba’s logistics arm. Alibaba owns 63% of Cainiao. Source: Investopedia.

Merchant Services 52

Merchant Services Payment Services Wholesale Advertising 52

Indigo 9 Digital

SEPTEMBER 26, 2023

Nearly a decade ago when Best Buy was trying to turn its business around one of the things it did that was quite effective was to allow Apple, starting in 2013, to set up store in store selling areas within Best Buy locations becoming one of the first retailers Apple partnered with. After that Samsung, Sony and Microsoft followed.

Beauty and Health 97

Beauty and Health Returns Location Advertising 97

Indigo 9 Digital

MAY 31, 2022

From the beginning, Warby Parker filled a gap in the market by solving a real-world problem. Before Warby Parker entered the market, fashionable prescription eyeglasses were expensive. Without a large marketing budget at their disposal Warby Parker leveraged the platform of established brands in order to build its own.

Fashion 98

Fashion Consumer Marketing Retail Trends 98

Indigo 9 Digital

MARCH 9, 2023

For many years analysts were saying stores are dead but if Walmart didn’t start testing grocery pickup back in 2013 its grocery pickup services would not have performed so well when put to the test during the pandemic. Walmart had this foresight and a decade ago in 2013 it started testing a grocery pickup service. I do it naturally.

Drop-Shipping 98

Drop-Shipping Advertising Fulfillment Consumer 98

Indigo 9 Digital

FEBRUARY 28, 2023

ThirdLove is a direct to consumer bra and underwear company which launched in 2013. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. Explore unconventional and creative marketing. Focusing on one product also simplifies marketing.

Advertising 98

Advertising Consumer Returns Promotions 98

A1 Retail

SEPTEMBER 26, 2022

Launched in 2013, this scheme allows customers to donate any unwanted clothes and textiles, by any brand, whilst shopping in-store. The expansion is indicative of continued confidence across the market. H&M’s Garment Collection and Recycling service will be offered. All items are recycled with 0% going to landfill.

ATS 59

ATS Accessories Customer Experience Apparel 59

Indigo 9 Digital

MAY 30, 2022

Build your own platform by moving away from wholesale The year was 2013 and 81% of Nike’s business came from wholesale. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Both of these digital launches had strong results.

Wholesale 98

Wholesale Department Stores Bar Codes Consumer 98

Indigo 9 Digital

MARCH 15, 2022

You have had success in your home market and now it’s time to expand into a new market, the United States. The first question many brands facing this opportunity will ask is how are we going to market our product in the United States? Recently two organizations started sending me marketing emails. Become a savvy marketer.

Advertising 94

Advertising Location Shopping Consumer 94

Indigo 9 Digital

JANUARY 12, 2023

Walmart saw a future in discount retailing and aggressively went after that market chipping away over time at consumers that once would have shopped at Sears. Most mid-priced retailers like Sears or JCPenney or Gap are struggling not just because of poor assortments but due to consumer economics. billion and $32.6

Merchant Services 111

Merchant Services Consumer Management Department Stores 111

Indigo 9 Digital

NOVEMBER 22, 2022

Then Block added Cash App in 2013. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Block believes that between Square and Cash App the addressable market opportunity is $200 billion up from $60 billion in 2017.

Merchant Services 52

Merchant Services Payment Services Accounting Retail Trends 52

Indigo 9 Digital

MARCH 17, 2022

Explore unconventional and creative marketing. While these are not the kinds of marketing moves that everyone is talking about these vehicles often have more captive audiences than a fast-moving social media feed. Free samples are really just another form of marketing retailers use to generate more sales.

Beauty and Health 90

Beauty and Health Promotions Marketing Shopping 90

Rangeme

NOVEMBER 24, 2021

Regarding their experience during the DIVERSEtrade event, Wangene Hall, Director of Marketing at Global Village Foods, explains “We found it easy to engage with KeHE and felt like each step was geared towards our success. The DIVERSEtrade event was excellent,” says Hilary Long, VP of Sales & Marketing at Frey Farms. “We

Management 52

Management Consumer Marketing Grocer 52

Indigo 9 Digital

MARCH 28, 2022

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Market research doesn't help. Market research doesn’t help.” "All of my best decisions in business and in life have been made with heart, intuition, guts. not analysis.”

Customer Experience 64

Customer Experience ATS Marketing Retail Trends 64

Indigo 9 Digital

JULY 24, 2023

Think about your favourite retailer. Apple is the largest company in the world with a market capitalization of over a trillion dollars. Market research doesn’t help. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4.

Customer Retention 52

Customer Retention Drop-Shipping Consumer Fast Fashion 52

Rangeme

MARCH 31, 2022

We had the pleasure –no pun intended–to interview a handful of women-owned and -operated brands on RangeMe that are breaking these deep-rooted stigmas within retail. Read on to learn how these women entrepreneurs are conquering taboo topics in retail. FemmyCycle. Wendy Strgar, Founder of Good Clean Love. Watch the recording here.

Beauty and Health 52

Beauty and Health Consumer Marketing Shipping 52