Remove 2013 Remove Marketing Remove Promotions
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Home Depot Promotes Insider to New Retail Media and Monetization Post

Retail TouchPoints

Babcock joined the retailer in 2013 and most recently served as VP of Integrated Media, helping to launch Retail Media+.

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Starbucks Promotes Three Leaders to Develop Sustainable Long-Term Growth

Retail TouchPoints

Starbucks has made several leadership appointments, including promoting John Culver to Group President, North America and COO, effective June 28, 2021. The retailer also promoted Michael Conway to Group President, International and Channel Development. Conway has been with Starbucks since 2013 as head of Channel Development.

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Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’

Retail TouchPoints

Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado. Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level.

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Target Names First Chief Growth Officer, Announces Series of C-Level Promotions

Retail TouchPoints

Target has made a number of changes across its executive leadership team, including the promotion of Christina Hennington to the newly established role of EVP and Chief Growth Officer. At the core of Target’s success is the most talented team in retail,” said Brian Cornell, Chairman and CEO of Target in a statement.

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How Poshmark’s In-Person Events Drive Livestreaming Results

Retail TouchPoints

PoshFest also creates opportunities for resellers to network with each other and capture compelling Instagram and TikTok -worthy content for their marketing channels. Community marketing is basically the new loyalty marketing, Young said. Now, were getting people who love the brand.

Marketing 147
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Dollar General CEO to Retire, COO Named as Successor

Retail TouchPoints

In 2013, prior to his appointment as CEO, Vasos served as COO. Incoming CEO Owen’s promotion to the top role aligns with Dollar General’s reputation for promoting within. Incoming CEO Owen’s promotion to the top role aligns with Dollar General’s reputation for promoting within.

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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

By fiscal 2013, Vera Bradley was generating $541 million in annual revenue, but this proved to be the peak, and the brand found itself rapidly shrinking after this point. To restore brand relevancy, Driscoll explained that Vera Bradley had to reduce its reliance on promotions and establish a solid foundation for steady profitable growth.