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Purple Appoints Marketing Veteran as CMO

Retail TouchPoints

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

Marketing 273
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Advanced Brand Tracking Ramps Up Data-Driven Marketing for M.M.LaFleur

Retail TouchPoints

Following COVID lockdowns and the massive shift toward remote and hybrid work scenarios, the brand’s founder and leadership team realized they had to evolve its product set and marketing positioning in order to maintain relevance.

Marketing 278
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Burlington Doubles Store Total Target to 2,000, Plans 75 Net New Locations for 2021

Retail TouchPoints

Burlington Stores has doubled its long-term store footprint target to 2,000 stores, up from the 1,000 -store target established when the company launched its IPO in 2013. The company is planning to open 100 new stores this year while at the same time relocating or closing 25 existing stores, bringing the net total of new stores in 2021 to 75.

Planning 264
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How Smart Design will Shape the Future of Retail Media Networks

Retail TouchPoints

Planning for 2025 and Beyond In 2025, the retail media landscape will continue to evolve at an unprecedented pace. As the retail media landscape matures, success will increasingly depend on creating flexible, adaptable systems that can evolve with market demands.

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Target Shuffles Merchandising Leadership, Again, Begins Hunt for New CMO

Retail TouchPoints

Current Chief Marketing Officer Lisa Roath will take over Gomez’s previous role, handling the merchandising of food, essentials and beauty in early 2025, but she will remain as CMO until her successor is found. Gomez joined Target in 2013 and was named to the leadership team in 2017. Both appointments are effective July 7.

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How Home Depot Plans to Stand Out in the ‘Sea of Retail Media Networks’

Retail TouchPoints

It started in 2018 when pioneering marketing executive Melanie Babcock saw an opportunity to let the Home Depot’s suppliers bid for retargeting traffic. She got her start at a web development agency in the early days of the internet, helping brands build websites and buy keywords (that very first of digital marketing tactics).

Planning 278
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Dollar General CEO to Retire, COO Named as Successor

Retail TouchPoints

In 2013, prior to his appointment as CEO, Vasos served as COO. Under Vasos’ leadership, Dollar General experienced extraordinary growth with the company’s annual sales revenue increasing by more than 80% while its market capitalization doubled to approximately $58 billion. 1,750 store remodels; and 100 store relocations.