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Purple Appoints Marketing Veteran as CMO

Retail TouchPoints

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

Marketing 273
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Advanced Brand Tracking Ramps Up Data-Driven Marketing for M.M.LaFleur

Retail TouchPoints

Following COVID lockdowns and the massive shift toward remote and hybrid work scenarios, the brand’s founder and leadership team realized they had to evolve its product set and marketing positioning in order to maintain relevance. The marketing and creative teams had to think beyond historic (and expensive) Google surveys.

Marketing 278
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The Secret Sauce for Successful Experiential Marketing

Retail TouchPoints

For instance, Sleep Number exhibited at CES (The Consumer Electronics Show) from 2013 through 2023 to position the brand as the leader in Sleep Technology and Wellness, resulting in an average of more than two billion media impressions per event and leading to the creation of an entirely new category: Sleep Tech.

Marketing 276
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Home Depot Promotes Insider to New Retail Media and Monetization Post

Retail TouchPoints

Babcock joined the retailer in 2013 and most recently served as VP of Integrated Media, helping to launch Retail Media+.

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Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’

Retail TouchPoints

Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado. Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level.

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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

So it will come as no surprise that even after growing a staggering 42% in 2021, the influencer market is expected continue that trajectory in 2022 reaching $15 billion by the end of the year, according to projections from influencer marketplace Collabstr. TikTok is catching up though, capturing 46% of influencer marketing spend last year.

Marketing 310
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How two sisters created Francesca Jewellery from a Tasmanian market stall

Inside Retail

The Tasmanian brand opened its first store in Hobart in 2013, followed by a flagship store three years later at Melbourne Central. I worked alongside my sister Hannah for years at the Salamanca markets and learned the tricks of the trade from the age of 12. They’re the real heroes.

Marketing 279