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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

So it will come as no surprise that even after growing a staggering 42% in 2021, the influencer market is expected continue that trajectory in 2022 reaching $15 billion by the end of the year, according to projections from influencer marketplace Collabstr. TikTok is catching up though, capturing 46% of influencer marketing spend last year.

Marketing 310
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From bikinis on a kitchen bench to global resort wear brand, Bydee boomed 700pc

Inside Retail

Brands that take a strategic customer-centric approach can benefit from what funds customers do have and with ‘Euro summer’ heating up – Bydee is investing in meeting market demand with a localised approach. This was achieved by tapping into the travel-inspired swimwear niche and pivoting the expansion to markets that resonated.

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Gap, DoorDash, NBCU Execs Weigh in on the State of the Consumer

Retail TouchPoints

Between the tariff tug-of-war, flailing markets, insanely high egg prices and general twitchiness (as one strategist put it), consumers have gotten a bit hard to nail down lately. Immediate Access Its not only the product innovation cycle that has sped up consumers also expect to find and get those products fast.

Consumer 147
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Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. Fast fashion, but slow deliveries. Inclusive fashion.

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Asos ties exec pay to new environmental goals

Inside Retail

Online fashion retailer Asos set out plans to cut its environmental impact and improve worker rights on Thursday, tying its success in cutting waste and carbon levels to future management pay. Asos sells over 85,000 products in 200 markets.

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In The Style on verge of administration

Retail Gazette

TS Recovery is being lined up to act as administrator to the business which was founded by Adam Frisby in 2013, Sky News reported. It had floated on London’s junior AIM market in 2019. One source told the outlet that a pre-pack insolvency potentially involving Baaj Capital was one possible outcome from the process.

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Shein hires ex-PLT buying director as first ever chief product officer

Retail Gazette

In her new role, she will also help the Chinese-based fashion giant, which employs 40 people in its London office, grow a Manchester-based team of around 15 staff by the start of next year. Dunne’s appointment comes as Shein’s UK business made a pre-tax profit of £12.2m