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FTC Accuses Social Media Services of ‘Vast’ User Surveillance, Lax Privacy Protections

Retail TouchPoints

The findings indicate that these platforms engage in “vast surveillance of consumers in order to monetize their personal information while failing to adequately protect users online, especially children and teens.” Not surprisingly the report found that the nine companies in question collected and could indefinitely retain troves of data.

Consumer 264
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The Secret Sauce for Successful Experiential Marketing

Retail TouchPoints

Events combine brand storytelling, commerce and community all in one. Whether you are a business-to-business (B2B) or business-to-consumer (B2C) company, connecting with your customers beyond your store and/or website is an invaluable opportunity for creating one-to-one engagement and bringing your brand to life.

Marketing 276
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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

taking place online, digital payment solutions like Venmo and PayPal (which has owned Venmo since 2013) are well positioned to capitalize on the opportunity. Leonhard: The interesting thing about PayPal and Venmo is that the overlap of our consumer bases is not one-to-one. And with 50% of global spending in the U.S.

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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. The actual content in these short-form videos also signals a shift in the kinds of marketing messaging that is hitting home with consumers. “

Marketing 310
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Why is Chinese social app Xiaohongshu an important channel for retailers?

Inside Retail

Founded in 2013, the Chinese social platform has more than 300 million monthly active users, with 70 per cent being female. Dudarenok expected the platform to further embrace a ‘social commerce model’ and aim to expand this revenue stream.

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Spring Fair looks ahead to 2025 following a buzzing show

A1 Retail

Ginny Major, eCommerce Home & Living Category Manager, TikTok Shop Global said “Collaborating with Spring Fair has been essential in educating the industry about the value of TikTok Shop and the future of social commerce. We’ve made connections with so many remarkable businesses and eagerly await returning for Autumn Fair.”

Fashion 59
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Jason & Scot Show Episode 268 – Amazon Prime Day Recap with ChannelAdvisor CEO David Spitz

Retail Geek

Contributing factors is you know there’s probably more room for growth in some of these International markets than then you know the maybe in the domestic Market. Marker 03. [22:47] Marker 03. [22:47]

Apparel 66