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Footwear Brands Can Connect With Consumers Over Sustainability

Retail TouchPoints

Consumers are increasingly voting with their feet when it comes to the issues that affect our world and our nation. NYU Stern and IRI found that 50% of CPG growth from 2013 to 2018 came from sustainably marketed products. NYU Stern and IRI found that 50% of CPG growth from 2013 to 2018 came from sustainably marketed products.

Consumer 217
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How to Keep Your Loyalty Program Members Engaged Long-Term, Even After the Holidays

Retail TouchPoints

In fact, 61% of consumers have joined a loyalty program to get discounts for holiday shopping. For retailers, the challenge isn’t getting consumers to enroll in loyalty programs, but keeping them enrolled and engaged after the holidays are over. . It’s no longer just a nice-to-have — it’s an expectation for consumers.

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Choosing a Distribution Model: Drop Shipping vs Traditional Inventory

Retail Bound

One of the topics that consistently comes up in the retail world is the logistics of shipping. From the manufacturers to the distributors, to your retail store – there are many factors and unexpected costs to consider during the shipping process that can be often overlooked. Choose a model that can scale with your growth trajectory.

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Business lessons from Beyoncé

Inside Retail

Whatever she sells, I’m buying, whether it’s overpriced album merchandise that won’t get shipped out for another 11-12 weeks from the US, or her activewear collaboration with Adidas. The consumer decides. I am a ride-or-die member of the Beyhive, Beyoncé’s unofficial global fan club. Surprise and delight.

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The direct-to-consumer shift: Here’s how brands can capitalise on the boom

Inside Retail

We are witnessing rapid growth in direct-to-consumer (D2C) sales by brands. Prominent examples include PepsiCo, which has launched two direct-to-consumer websites selling pantry staples and snacks, and Heinz, which now sells bundles of products from its “Heinz to Home” websites in several countries including Australia.

Consumer 130
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Amazon’s holiday-quarter forecast disappoints as labour, supply issues mount

Inside Retail

Andy Jassy, who took the helm of Amazon as CEO in July, said in a statement the company would incur several billion dollars of extra expenses in its consumer business to deal with higher shipping costs, increased wages and labour shortages. In the just-ended third quarter, net income fell by about 50% to $3.16 4 this year.

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Why an Active Brand Community is the Key to Customer Loyalty

Retail TouchPoints

It’s a need that extends beyond our social behaviors into our purchasing decisions — nearly one-quarter of consumers identify a strong sense of community as the main driver of loyalty to their favorite brands. Consumers don’t make purchasing decisions solely based on practical considerations. Human beings need community.