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Footwear Brands Can Connect With Consumers Over Sustainability

Retail TouchPoints

Consumers are increasingly voting with their feet when it comes to the issues that affect our world and our nation. NYU Stern and IRI found that 50% of CPG growth from 2013 to 2018 came from sustainably marketed products. NYU Stern and IRI found that 50% of CPG growth from 2013 to 2018 came from sustainably marketed products.

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Target Names First Chief Growth Officer, Announces Series of C-Level Promotions

Retail TouchPoints

Target has made a number of changes across its executive leadership team, including the promotion of Christina Hennington to the newly established role of EVP and Chief Growth Officer. At the core of Target’s success is the most talented team in retail,” said Brian Cornell, Chairman and CEO of Target in a statement.

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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

By fiscal 2013, Vera Bradley was generating $541 million in annual revenue, but this proved to be the peak, and the brand found itself rapidly shrinking after this point. To restore brand relevancy, Driscoll explained that Vera Bradley had to reduce its reliance on promotions and establish a solid foundation for steady profitable growth.

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Dollar General CEO to Retire, COO Named as Successor

Retail TouchPoints

In 2013, prior to his appointment as CEO, Vasos served as COO. Incoming CEO Owen’s promotion to the top role aligns with Dollar General’s reputation for promoting within. Incoming CEO Owen’s promotion to the top role aligns with Dollar General’s reputation for promoting within.

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Level Up Your Retail Loyalty Strategy with Smart Gamification

Retail TouchPoints

By integrating points and badges for various activities, Sephora employs a simple and effective tactic that appeals to consumers across all levels of tech-savviness. But if your consumers are less interested in crossing that bridge, then lower-lift tactics like spinning a discount wheel might resonate better.

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BJ’s Wholesale Club Names Interim Leader President and CEO

Retail TouchPoints

Prior to joining BJ’s, Eddy served multinational manufacturing, technology, retail and consumer products companies as a member of the audit and business advisory practice of PwC. From 2013 to 2017, he also chaired the Financial Executives Council of the National Retail Federation.

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Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’

Retail TouchPoints

Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. This combination of data-driven insights and human intuition enables organizations to “think differently about the trillions of messages that we receive as consumers every month,” she added. “We