Remove 2013 Remove Consumer Remove Marketing
article thumbnail

Gap, DoorDash, NBCU Execs Weigh in on the State of the Consumer

Retail TouchPoints

Between the tariff tug-of-war, flailing markets, insanely high egg prices and general twitchiness (as one strategist put it), consumers have gotten a bit hard to nail down lately. Here’s what some of the leading minds in retail say consumers need now. One thing is clear its not AI.

Consumer 147
article thumbnail

Advanced Brand Tracking Ramps Up Data-Driven Marketing for M.M.LaFleur

Retail TouchPoints

Following COVID lockdowns and the massive shift toward remote and hybrid work scenarios, the brand’s founder and leadership team realized they had to evolve its product set and marketing positioning in order to maintain relevance.

Marketing 278
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Secret Sauce for Successful Experiential Marketing

Retail TouchPoints

Whether you are a business-to-business (B2B) or business-to-consumer (B2C) company, connecting with your customers beyond your store and/or website is an invaluable opportunity for creating one-to-one engagement and bringing your brand to life. To enter new markets: Make a competitive statement and showcase new products.

Marketing 276
article thumbnail

Footwear Brands Can Connect With Consumers Over Sustainability

Retail TouchPoints

Consumers are increasingly voting with their feet when it comes to the issues that affect our world and our nation. NYU Stern and IRI found that 50% of CPG growth from 2013 to 2018 came from sustainably marketed products. NYU Stern and IRI found that 50% of CPG growth from 2013 to 2018 came from sustainably marketed products.

Consumer 263
article thumbnail

Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’

Retail TouchPoints

Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado.

article thumbnail

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 310
article thumbnail

Amazon Consumer Chief Dave Clark Heads to Supply Chain Startup

Retail TouchPoints

Clark’s last day as CEO of the Worldwide Consumer business at Amazon will be July 1. Founded in 2013, Flexport’s platform for global logistics is used by companies of all sizes, from emerging brands to Fortune 500s. He’ll take the reins at Flexport a few months later on Sept. 1, 2022 and join the company’s Board at the same.

Consumer 278