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Advanced Brand Tracking Ramps Up Data-Driven Marketing for M.M.LaFleur

Retail TouchPoints

Following COVID lockdowns and the massive shift toward remote and hybrid work scenarios, the brand’s founder and leadership team realized they had to evolve its product set and marketing positioning in order to maintain relevance.

Marketing 234
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Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’

Retail TouchPoints

Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado.

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Footwear Brands Can Connect With Consumers Over Sustainability

Retail TouchPoints

Consumers are increasingly voting with their feet when it comes to the issues that affect our world and our nation. NYU Stern and IRI found that 50% of CPG growth from 2013 to 2018 came from sustainably marketed products. NYU Stern and IRI found that 50% of CPG growth from 2013 to 2018 came from sustainably marketed products.

Consumer 217
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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 256
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Amazon Consumer Chief Dave Clark Heads to Supply Chain Startup

Retail TouchPoints

Clark’s last day as CEO of the Worldwide Consumer business at Amazon will be July 1. Founded in 2013, Flexport’s platform for global logistics is used by companies of all sizes, from emerging brands to Fortune 500s. He’ll take the reins at Flexport a few months later on Sept. 1, 2022 and join the company’s Board at the same.

Consumer 246
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Ecommerce Personalization in the Age of Consumer Data Privacy

Retail TouchPoints

Laws and regulations that protect consumer data — such as the EU’s General Data Protection Regulation (GDPR), the removal of third-party cookie support and Apple’s increased privacy protections — are pushing ecommerce operators to find creative new ways to provide successful personalization. In 2013, he co-founded Fast Simon, Inc.

Consumer 227
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Under Armour Appoints Hospitality Veteran as President and CEO

Retail TouchPoints

Prior to her role as President, Linnartz, who joined Marriott in 1997, held roles in sales, marketing and finance, rising to EVP and Global Chief Commercial Officer from 2013 to 2019 and serving as Group President of Consumer Operations, Technology and Emerging Businesses from 2020 to 2021.

Finance 251