Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

Marketing 256

Marketing Advertising Consumer Marketing Spend 256

Retail TouchPoints

SEPTEMBER 20, 2024

As the report outlines, the business models of many of these companies actually incentivize the mass collection of user data for monetization, in particular through targeted advertising, which accounts for most of their revenue. The FTC’s conclusion is that this financial model is “in tension” with user privacy.

Consumer 242

Consumer Accounting Advertising Social Commerce 242

Inside Retail

AUGUST 11, 2024

Compared to other platforms, it places greater importance on the quality of text and images and adopts a strict policy towards advertisements, plagiarism, and low-quality content. Founded in 2013, the Chinese social platform has more than 300 million monthly active users, with 70 per cent being female.

Social Commerce 147

Social Commerce Accounting Beauty and Health Promotions 147

A1 Retail

FEBRUARY 12, 2024

The opportunities for showcasing our products, networking, advertising, meeting potential buyers and generating leads have been plentiful! Bella from Bella Rosa Sticker Books said “Spring Fair has been a fantastic ‘spring’ board for us a small, independent family run business.

Fashion 59

Fashion Returns Accounting Management 59

Retail Geek

JUNE 25, 2021

The more uncertainty there is in the market it feels like the more advertisers in general want to move. 45:55] Big trend is social commerce and Tick-Tock right and so one of the things I was super interested in was. We need way more into it than they have years past or did anything wildly different the other. [45:55]

Apparel 66

Apparel Advertising Marketing Fulfillment 66

Retail Geek

JANUARY 12, 2024

No Shopify launches an ad product such as a retail media network Yes Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. And last year, they added automated integrations with Snap, Criteo, which Criteo is a multi-platform advertising platform, and TikTok.

Drop-Shipping 59

Drop-Shipping Apparel Shipping Fast Fashion 59