“Retail is Retail”: Redefining the Sale
Wiser
JUNE 26, 2018
Target has been very successful since adopting the BOPIS model in 2013. Ship in-store products right to your customer ’ s doorstep. . It’s free advertising! . Retailers such as Target, Home Depot, Nordstrom and Apple have integrated the BOPIS (buy online pickup in store) omnichannel model.
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