From bikinis on a kitchen bench to global resort wear brand, Bydee boomed 700pc
Inside Retail
JUNE 27, 2024
Scaling a small business Founded in 2013, the first iteration of Bydee was a purely product-focused passion project, “I was making all the swim and bralettes myself.” We put $1000 into US ad spend and that went crazy,” Hairis said, adding “I didn’t understand the potential until we saw the return on investment.”
Let's personalize your content