2013 Advertising Returns 
Inside Retail
JUNE 27, 2024
Scaling a small business Founded in 2013, the first iteration of Bydee was a purely product-focused passion project, “I was making all the swim and bralettes myself.” We put $1000 into US ad spend and that went crazy,” Hairis said, adding “I didn’t understand the potential until we saw the return on investment.”
Retail TouchPoints
JUNE 6, 2022
Collaboration is the new competition; it was back in 2013 that Harvard Business Review used this sentence to headline an article on how to drive large-scale social change through collaboration. Almost a decade later, the term is absolutely still valid when it comes to defining the status quo in the retail industry.
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Inside Retail
JUNE 17, 2021
UK department store John Lewis is famous for its moving Christmas advertisements, which it first launched in 2013. The commercial cost £7 million to create but realised about a £100 million in return on investment. You need to be able to articulate your brand’s story in a way that’s relevant to the customer today.”.
Retail TouchPoints
OCTOBER 26, 2023
At the same time, another group in the company wanted to begin offering advertising on The Home Depot website, “so we came together, because it would have been silly to develop two separate ad programs,” Babcock explained in an interview with Retail TouchPoints. “ As a result, our media offering grew on-site and off-site at the same time.
Inside Retail
FEBRUARY 5, 2024
A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. In 2013, the duo, who have come to be known as the godfathers of effectiveness, published their book The Long a n d Short of It which called out brands for being too focused on short-term metrics.
Inside Retail
AUGUST 20, 2024
To try to get into a punch-on with advertising dollars would be challenging, so we have to be pretty ‘guerilla marketing’ in the way we go about it and try to be a disruptor brand that acts like a start-up brand, as opposed to being the market leader, which we are in Australia and New Zealand.
Indigo 9 Digital
MARCH 9, 2023
For many years analysts were saying stores are dead but if Walmart didn’t start testing grocery pickup back in 2013 its grocery pickup services would not have performed so well when put to the test during the pandemic. Walmart had this foresight and a decade ago in 2013 it started testing a grocery pickup service.
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