Tumi, Zalora execs share the skills retailers need in a post-Covid world
Inside Retail
JUNE 17, 2021
UK department store John Lewis is famous for its moving Christmas advertisements, which it first launched in 2013. The commercial cost £7 million to create but realised about a £100 million in return on investment. You need to be able to articulate your brand’s story in a way that’s relevant to the customer today.”.
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