Remove 2013 Remove Advertising Remove Promotions
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Target Shuffles Merchandising Leadership, Again, Begins Hunt for New CMO

Retail TouchPoints

Current Chief Growth Officer Christina Hennington has been promoted to Chief Strategy and Growth Officer, while Rick Gomez, who took on the role of Chief Food, Essentials and Beauty Officer in January, will oversee all of Target’s merchandising business as Chief Commercial Officer. Hennington will continue to report to Cornell.

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How Home Depot Plans to Stand Out in the ‘Sea of Retail Media Networks’

Retail TouchPoints

At the same time, another group in the company wanted to begin offering advertising on The Home Depot website, “so we came together, because it would have been silly to develop two separate ad programs,” Babcock explained in an interview with Retail TouchPoints. “ As a result, our media offering grew on-site and off-site at the same time.

Planning 278
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“We’re on step one out of 10”: Kmart Group MD Ian Bailey on taking Anko global

Inside Retail

The products] are branded Anko, but we haven’t gone out and done a lot of promotion of Anko because the promotion has been Zellers. It’s a little bit like in Australia, where we promote Kmart and Anko is in the store. We’ve not pushed Anko on that basis.

Marketing 262
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Why is Chinese social app Xiaohongshu an important channel for retailers?

Inside Retail

Compared to other platforms, it places greater importance on the quality of text and images and adopts a strict policy towards advertisements, plagiarism, and low-quality content. Founded in 2013, the Chinese social platform has more than 300 million monthly active users, with 70 per cent being female.

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“Retail is Retail”: Redefining the Sale

Wiser

Target has been very successful since adopting the BOPIS model in 2013. Thus, it’s important to connect with your customers on these mediums because it promotes trust and awareness of your brand. It’s free advertising! . Ship in-store products right to your customer ’ s doorstep. .

Shipping 105
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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram. After that Dirty Lemon decided to part ways with advertising on Facebook and Instagram. Facebook advertising) it might be time to try something else. The exposure can also come at a cheaper price.

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Strategies for Growth During a Frugal Holiday Shopping Season

Independent Retailer

A Shift In Advertising Focus. Many retailers already plan to follow suit, running a number of promotions for extended periods in the lead-up to Christmas day. There is no question that sustaining sales with long-term promotional periods eats into profits. In 2013, merchants lost an average $9 for every new customer acquired.