Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

Marketing 310

Marketing Advertising Consumer Marketing Spend 310

Retail TouchPoints

MARCH 27, 2025

Contextual Relevance Another core tenet of media is ensuring that content, especially advertising, is relevant to viewers. Immediate Access Its not only the product innovation cycle that has sped up consumers also expect to find and get those products fast. DoorDash and CVS can attest to this reality.

Consumer 147

Consumer Sporting Goods Advertising Fast Fashion 147

Inside Retail

JUNE 27, 2024

Scaling a small business Founded in 2013, the first iteration of Bydee was a purely product-focused passion project, “I was making all the swim and bralettes myself.” Now the business will put advertising spend behind marketing to the UK. In her last year of school, Hairis started selling her handmade side hustle to her friends.

Fast Fashion 263

Fast Fashion Shipping Wholesale Fashion 263

A1 Retail

FEBRUARY 12, 2024

The opportunities for showcasing our products, networking, advertising, meeting potential buyers and generating leads have been plentiful! Bella from Bella Rosa Sticker Books said “Spring Fair has been a fantastic ‘spring’ board for us a small, independent family run business.

Fashion 59

Fashion Returns Accounting Management 59

Retail Geek

JANUARY 12, 2024

And last year, they added automated integrations with Snap, Criteo, which Criteo is a multi-platform advertising platform, and TikTok. And I heard the giant French advertising company that is helping them do it is decent too. And that did not happen.

Drop-Shipping 59

Drop-Shipping Apparel Shipping Fast Fashion 59