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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

Marketing 256
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Spring Fair looks ahead to 2025 following a buzzing show

A1 Retail

The opportunities for showcasing our products, networking, advertising, meeting potential buyers and generating leads have been plentiful! Bella from Bella Rosa Sticker Books said “Spring Fair has been a fantastic ‘spring’ board for us a small, independent family run business.

Fashion 59
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From bikinis on a kitchen bench to global resort wear brand, Bydee boomed 700pc

Inside Retail

Scaling a small business Founded in 2013, the first iteration of Bydee was a purely product-focused passion project, “I was making all the swim and bralettes myself.” Now the business will put advertising spend behind marketing to the UK. In her last year of school, Hairis started selling her handmade side hustle to her friends.

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Jason & Scot Show Episode 316 Annual Predictions 2024

Retail Geek

And last year, they added automated integrations with Snap, Criteo, which Criteo is a multi-platform advertising platform, and TikTok. And I heard the giant French advertising company that is helping them do it is decent too. And that did not happen.