Retail TouchPoints

FEBRUARY 16, 2021

The power of Amazon and its growth as an advertising platform is driven in many ways by the fact that consumers go to Amazon for all parts of their shopping journey, including product discovery, research, inspiration and then checkout. Amazon is further proof. In fact, 63% of searches that happen online start on Amazon.com.

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Advertising Checkout Consumer Marketing 299

Retail TouchPoints

MARCH 27, 2025

Contextual Relevance Another core tenet of media is ensuring that content, especially advertising, is relevant to viewers. Harvey Ma, VP and General Manager of the Sams Club Member Access Platform media offering, talked about the kinds of ads now available on its in-store “scan-and-go” mobile self-checkout devices.

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Consumer Sporting Goods Advertising Fast Fashion 147

Mass Relators

JANUARY 20, 2023

At his mother’s request, he applied to a local newspaper advertisement for Eckerd Corp.’s He then served as Dollar General’s chief operating officer from 2013 until being named CEO in June 2015. Vasos also led Dollar General’s self-checkout rollout, which he points out should be available in more than 13,000 stores by February 2023.

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Beauty and Health Store Layout Merchant Services Advertising 52

Store Growers

NOVEMBER 2, 2022

The concept of a “similar” customer was first introduced by Facebook back in 2013 (while Google followed suit in 2017). which type of users proceeds to checkout). How Do Google’s Personal Advertising Policies Affect Similar Audiences? Still, people on these lists often are more motivated to buy than your average new visitor.

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Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

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Marketing Advertising Consumer Marketing Spend 310

Retail Geek

JUNE 13, 2022

Impact of App Tracking Transparency (ATT) on advertising platforms Shopify vs. Facebook Retail Media Networks Q1 2022 US Department of commerce data and trends Audience questions (including buy now pay later). This episode was recorded in front of a live audience at the NYC Google HQ, for Zenith Basecamp.

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Fulfillment Shipping Merchant Services Advertising 52

Retail Geek

MARCH 18, 2022

Are you choose to do a lot of your advertising and marketing on through Facebook Instagram Snapchat social media is the predominant digital marketing channel effectively. in the house and so that is a pretty important element of it because as a brand you might off be offering two day shipping on your checkout page. [27:32]

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Merchant Services Fulfillment Shipping Marketing 52