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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

Australian period underwear brand Modibodi has always taken a bold approach to advertising. When Modibodi founder Kristy Chong launched the brand in 2013, the period underwear category was in its infancy and many people still considered periods and bladder leaks to be taboo topics. It’s not just a new advertising approach.

Apparel 264
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How Smart Design will Shape the Future of Retail Media Networks

Retail TouchPoints

As advertisers seek more advanced targeting capabilities and measurable results across multiple channels, success in 2025 and beyond will depend on thoughtful design that prioritizes flexibility and customization. This design-first mindset offers significant advantages for both retailers and advertisers.

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Why Off-Retailer-Platform Commerce-Enablement is Essential for CPG Brands

Retail TouchPoints

The power of Amazon and its growth as an advertising platform is driven in many ways by the fact that consumers go to Amazon for all parts of their shopping journey, including product discovery, research, inspiration and then checkout. Amazon is further proof.

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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

Marketing 256
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Target Shuffles Merchandising Leadership, Again, Begins Hunt for New CMO

Retail TouchPoints

Gomez joined Target in 2013 and was named to the leadership team in 2017. He played a critical role in Target’s strategy reset in 2017 and the launch of its Roundel advertising business in 2019. Hennington will continue to report to Cornell.

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Essity Completes $320M Acquisition of Digitally Native Intimates Brand Knix

Retail TouchPoints

Knix was founded in 2013 on the premise that the foundationwear category should include leakproof underwear and apparel such as activewear as it attempted to dispel stigmas related to women’s bodies. The retailer has also committed to featuring customers in its advertising campaigns.

Apparel 176
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FTC Accuses Social Media Services of ‘Vast’ User Surveillance, Lax Privacy Protections

Retail TouchPoints

As the report outlines, the business models of many of these companies actually incentivize the mass collection of user data for monetization, in particular through targeted advertising, which accounts for most of their revenue. The FTC’s conclusion is that this financial model is “in tension” with user privacy.

Consumer 242