Retail TouchPoints

MARCH 27, 2025

Contextual Relevance Another core tenet of media is ensuring that content, especially advertising, is relevant to viewers. We’ve really been focused on, not necessarily screens per se, but how do we build a curated, experiential, visually compelling content experience for our customers? DoorDash and CVS can attest to this reality.

Consumer 147

Consumer Sporting Goods Advertising Fast Fashion 147

Hunton Andrews Kurth

JUNE 6, 2022

First issued in 2000 and then updated in 2013, the agency’s.com Disclosures guidance has long set benchmarks on incorporating relevant limitations and qualifying information in digital advertising. The FTC is taking comment s on these questions through August 2, 2022.

Advertising 95

Advertising ATS Consumer Marketing 95

Inside Retail

MAY 19, 2024

The brand is known for its rose mist and hand cream and in 2013, it commissioned rose breeder George Thomson to create the Jurlique Rose, a proprietary hybrid flower that reportedly improves the skin barrier function. Réthoré attributes Asian consumers’ affinity for Jurlique to its core range of rose-based products.

Customer Retention 264

Customer Retention Department Stores Consumer Marketing 264

Retail TouchPoints

OCTOBER 26, 2023

At the same time, another group in the company wanted to begin offering advertising on The Home Depot website, “so we came together, because it would have been silly to develop two separate ad programs,” Babcock explained in an interview with Retail TouchPoints. “ As a result, our media offering grew on-site and off-site at the same time.

Planning 278

Planning Advertising Marketing Returns 278

Inside Retail

JUNE 27, 2024

Scaling a small business Founded in 2013, the first iteration of Bydee was a purely product-focused passion project, “I was making all the swim and bralettes myself.” Now the business will put advertising spend behind marketing to the UK. In her last year of school, Hairis started selling her handmade side hustle to her friends.

Fast Fashion 263

Fast Fashion Shipping Wholesale Fashion 263

Inside Retail

JUNE 17, 2021

UK department store John Lewis is famous for its moving Christmas advertisements, which it first launched in 2013. You need to be able to articulate your brand’s story in a way that’s relevant to the customer today.”. The first ad told the story of a hare giving a present to his best friend.

Payment Services 211

Payment Services Fashion Department Stores Consumer 211

Inside Retail

FEBRUARY 5, 2024

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. In 2013, the duo, who have come to be known as the godfathers of effectiveness, published their book The Long a n d Short of It which called out brands for being too focused on short-term metrics.

Advertising 130

Advertising Department Stores Supermarket Accessories 130

Inside Retail

JUNE 21, 2023

Outdoor clothing and gear company The North Face also faced criticism from right wing groups for its Summer of Pride advertising campaign. Brayshaw explained that backlash to marketing and advertising campaigns is not a recent phenomenon. In the end – who wants to be a part of that.”

Outdoor 130

Outdoor Advertising Department Stores Marketing 130

Hunton Andrews Kurth

MAY 12, 2022

Second, when advertising on social media, be careful about posting hashtags or other identifying branding without a “look for” statement. Advertising for a product, the design of which will be claimed as trade dress, should direct the consumer to “look for” whatever traits will be claimed as trade dress.

Advertising 106

Advertising Fashion Consumer Shopping 106

Small Biz Trends

JUNE 6, 2022

In 2013, Netflix broke the broadcast television format when they released all the episodes for “House of Cards” at one time instead of one episode per week. At Deadline, where he is business editor, he writes about a range of financial and corporate news along with streaming, film, television, technology and advertising.

Advertising 98

Advertising ATS 98

Inside Retail

JUNE 20, 2022

Kristy Chong: When I founded Modibodi back in 2013, it was with the intention to create a brand that was frank and fearless and that would have conversations others are afraid to have. Historically, in advertising and marketing, period blood has been portrayed as a blue liquid, or something similar, rather than realistic red.

Apparel 130

Apparel Advertising Management Marketing 130

Inside Retail

AUGUST 11, 2024

Compared to other platforms, it places greater importance on the quality of text and images and adopts a strict policy towards advertisements, plagiarism, and low-quality content. Founded in 2013, the Chinese social platform has more than 300 million monthly active users, with 70 per cent being female.

Social Commerce 147

Social Commerce Accounting Beauty and Health Promotions 147

Inside Retail

MARCH 3, 2024

For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. If we could make it so that those other 13-year-olds out there don’t feel insecure about the things that aren’t traditionally shown in beauty advertisements, that to me is such a huge win.”

Advertising 130

Advertising Marketing Consumer Beauty and Health 130

Inside Retail

JUNE 1, 2022

Under her leadership, the company was buffeted by revelations in 2018 that UK consultancy Cambridge Analytica had improperly acquired data on millions of its US users to target election advertising.

Management 130

Management Advertising Planning ATS 130

Inside Retail

AUGUST 20, 2024

To try to get into a punch-on with advertising dollars would be challenging, so we have to be pretty ‘guerilla marketing’ in the way we go about it and try to be a disruptor brand that acts like a start-up brand, as opposed to being the market leader, which we are in Australia and New Zealand.

Marketing 262

Marketing Department Stores Promotions Accessories 262

Inside Retail

MARCH 29, 2022

Phil Knight, the co-founder of Nike, famously once said he hates advertising. In 2013, one year after the first She Runs The Night experience and eight years after the journey started, Nike overtook ASICS and claimed the number one position in sales of technical running shoes. ” At the time, Phil was breaking the mould.

Specialty Store 130

Specialty Store Advertising Sporting Goods Marketing 130

Indigo 9 Digital

FEBRUARY 28, 2023

The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram. After that Dirty Lemon decided to part ways with advertising on Facebook and Instagram. Facebook advertising) it might be time to try something else. The exposure can also come at a cheaper price.

Advertising 98

Advertising Consumer Returns Promotions 98

Wiser

JUNE 26, 2018

Target has been very successful since adopting the BOPIS model in 2013. It’s free advertising! . Retailers such as Target, Home Depot, Nordstrom and Apple have integrated the BOPIS (buy online pickup in store) omnichannel model. More than 10 percent of Target’s sales are online orders that customers pick up in stores. .

Shipping 105

Shipping Customer Experience Location Promotions 105

Indigo 9 Digital

APRIL 5, 2022

Merchants are charged a fee to list on Tmall as well as a sales commission and advertising fees. Alibaba.com generates revenues through advertising fees as well as by charging a fee to list on the platform. Co-founded in 2013 Cainiao is Alibaba’s logistics arm. Taobao is the largest online shopping marketplace in China.

Merchant Services 52

Merchant Services Payment Services Wholesale Advertising 52

Mass Relators

DECEMBER 12, 2022

He previously spent more than five years with Dollar General, from August 2008 through December 2013, before holding positions with Tractor Supply Co. Jagneaux has more than 20 years of experience across multiple construction industries. and Palmetto Capital Group.

Store Operations 52

Store Operations Advertising Marketing Management 52

Indigo 9 Digital

MARCH 15, 2022

Amazon also has a burgeoning advertising business. But its advertising business got so large, reaching $31 billion in 2021, Amazon disclosed its size for the first time in the fourth quarter of 2021. In 2007 Facebook launched its advertising platform. of Amazon’s operating income while only generating 13.4% Sell great products.

Advertising 94

Advertising Location Shopping Consumer 94

Small Biz Trends

JUNE 25, 2022

The business currently has an average of 150 bookings annually without any advertising, so there is huge potential with the right marketing campaign. Established in 2013, it has around 11,036 different LEGO figure models and characters. The gross revenue is $3,380,000 with a cash flow of $269,000. Online Toys/LEGO E-Commerce Business.

Drop-Shipping 94

Drop-Shipping Apparel Finance Location 94

Independent Retailer

NOVEMBER 21, 2022

A Shift In Advertising Focus. In 2013, merchants lost an average $9 for every new customer acquired. Today, it is $29, a 222 percent rise in the last eight years as digital advertising costs have risen so highly. by Mark Hook. 4 Tactics to Grow and Protect Cash Flow. Consumer Spending Will Be Lower.

Shopping 97

Shopping Merchant Services Consumer Planning 97

Indigo 9 Digital

SEPTEMBER 26, 2023

Nearly a decade ago when Best Buy was trying to turn its business around one of the things it did that was quite effective was to allow Apple, starting in 2013, to set up store in store selling areas within Best Buy locations becoming one of the first retailers Apple partnered with. After that Samsung, Sony and Microsoft followed.

Beauty and Health 97

Beauty and Health Returns Location Advertising 97

Mass Relators

AUGUST 9, 2021

Since the company was founded in 2013, it has quickly grown to become a worldwide brand with distribution in over 270 countries, with products that have been featured in national media, print advertisements, and press outlets worldwide.

Accessories 52

Accessories Advertising Marketing Management 52

Mass Relators

DECEMBER 5, 2022

He previously spent more than five years with Dollar General, from August 2008 through December 2013, before holding positions with Tractor Supply Co. Jagneaux has more than 20 years of experience across multiple construction industries. and Palmetto Capital Group. Megan Kokoska.

Store Operations 40

Store Operations Advertising Marketing Management 40

Mass Relators

DECEMBER 21, 2022

Tweeten was promoted to vice president of marketing/communications in 2013, and in 2014 she was named senior vice president, chief marketing officer. After graduation, he managed Hy-Vee Care before becoming director, health/wellness strategic planning in 2013. Aaron Wiese. Wiese’s Hy-Vee career began in 1993 as a high school student.

Promotions 52

Promotions Health & Wellness Finance Marketing 52

Retail Prophet

MARCH 4, 2021

By 2013, the company had become an editorial powerhouse in the wristwatch market, with The New York Times crowning Clymer the “High Priest of Horology.” Along the way, Clymer recognised that Hodinkee’s dependence on advertising revenue not only impinged on its editorial freedom, but also obscured a bigger revenue opportunity: retail.

Advertising 52

Advertising Fashion Finance Marketing 52

Retail Prophet

MARCH 4, 2021

By 2013, the company had become an editorial powerhouse in the wristwatch market, with The New York Times crowning Clymer the “High Priest of Horology.” Along the way, Clymer recognised that Hodinkee’s dependence on advertising revenue not only impinged on its editorial freedom, but also obscured a bigger revenue opportunity: retail.

Advertising 52

Advertising Fashion Finance Marketing 52

365 Retail

NOVEMBER 16, 2023

Walmart-owned Asda’s participation in 2013 further catalyzed its adoption across UK retailers, becoming widespread by 2014. They are now emphasizing credibility and innovative advertising to connect with an audience that is showing diminishing interest. In response, retailers are modifying their strategies.

Consumer 59

Consumer Department Stores Advertising Shopping 59

VMS

DECEMBER 1, 2022

26-27, featured more hands-on workshops and interactive sessions alongside our first guided offsite tours since IRDC 2013 in Vancouver, British Columbia. Advertisement. Advertisement. B ETWEEN A VIBRANT retail scene and a plethora of sights and sounds, Columbus, Ohio, was the engaging setting for VMSD ’s 22nd annual IRDC.

Visual Merchandising 81

Visual Merchandising Sporting Goods Advertising Customer Experience 81

365 Retail

OCTOBER 17, 2023

Apps allow restaurants to offer deals and advertise to local app users. In 2013, only 4% of people surveyed had used food delivery apps. Negative reviews motivate restaurants to keep quality high or they will lose app orders. This promotes their business. It reduces wasted food in restaurants.

Payment Services 52

Payment Services Advertising Promotions Returns 52

Retail Minded

NOVEMBER 13, 2022

In 2013, merchants lost an average $9 for every new customer acquired; today, it’s $29 – a 222% rise in the last eight years as digital advertising costs have risen so highly. The old school marketing strategies for customer acquisition still work, but costs have exploded in recent years.

Merchant Services 87

Merchant Services Planning Promotions Marketing 87

365 Retail

NOVEMBER 4, 2021

This was the first of the store’s Christmas campaigns created by advertising agency Adam & Eve, now adam&eveDDB, and the first to feature a musical cover by a current artist, on this occasion a Taken By Trees version of Sweet Child O’ Mine by Guns N’ Roses. 2013: The Bear And The Hare. 2009: Sweet Child O’ Mine.

Advertising 64

Advertising Department Stores ATS Shopping 64

Store Growers

FEBRUARY 20, 2020

Back in 2013, I was really proud to become one of the first Google Partners in Belgium. Both which are great for Google , but necessary for the advertiser. If I was an advertiser, I wouldn’t feel comfortable trusting my ad budget with them. Not that potential clients ever bothered to ask about it. Create Dynamic Ads.

Accounting 54

Accounting Advertising Management ATS 54

Mass Relators

JANUARY 20, 2023

At his mother’s request, he applied to a local newspaper advertisement for Eckerd Corp.’s He then served as Dollar General’s chief operating officer from 2013 until being named CEO in June 2015. Vasos’ career in retail began in a manner as humble as the man himself. s management training program.

Beauty and Health 52

Beauty and Health Store Layout Merchant Services Advertising 52

Store Growers

NOVEMBER 2, 2022

The concept of a “similar” customer was first introduced by Facebook back in 2013 (while Google followed suit in 2017). There are two cases in which user data will not be used to create Similar Audiences: when putting a user in a Similar audience violates Google’s personal advertising policies and if the user has disabled personalized ads.

Advertising 41

Advertising Accounting Marketing Checkout 41