FTC Accuses Social Media Services of ‘Vast’ User Surveillance, Lax Privacy Protections
Retail TouchPoints
SEPTEMBER 20, 2024
As the report outlines, the business models of many of these companies actually incentivize the mass collection of user data for monetization, in particular through targeted advertising, which accounts for most of their revenue. The FTC’s conclusion is that this financial model is “in tension” with user privacy.
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