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Beyond the Transaction: How PayPal is Helping Remove Friction Across the Commerce Experience

Retail TouchPoints

Since spinning off from eBay and going public for a second time in 2015, PayPal has expanded its reach well beyond that one digital marketplace to more than 30 million merchants worldwide. When we have partnerships with these merchants they’re trusted brands, so consumers can feel good about shopping with those brands.”.

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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

That inherent distaste for the transaction phase is one reason payment companies are so eager to expand into other parts of the shopper journey. taking place online, digital payment solutions like Venmo and PayPal (which has owned Venmo since 2013) are well positioned to capitalize on the opportunity.

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Striking the Balance Between Fraud Prevention and Seamless Customer Experiences

Retail TouchPoints

Today, nearly two-thirds of adult consumers globally use digital payments, and by 2027, digital revenue is predicted to exceed $14.9 But this growth also has made retailers’ digital payment processes a target for credit card fraud, online payment fraud, identity theft and account takeovers.

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It’s Time Retailers Give Customers What They Want: Online Shopping Without Passwords

Retail TouchPoints

billion, accounting for a record 18.9% It’s a lose-lose scenario: Customers are left completely frustrated by the process and brands put their reputations on the line every time a customer leaves their website because of a poor user experience. of all holiday retail revenue and representing an 11.3%

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Ecommerce Personalization in the Age of Consumer Data Privacy

Retail TouchPoints

Since these users make up a significant portion of customers, merchants cannot overlook this demographic. One report states that more than 60% of marketers confess to having no preparation to block fraud via mobile marketing, making mobile systems another area that merchants must consider when developing fraud precautions.

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Level Up Your Retail Loyalty Strategy with Smart Gamification

Retail TouchPoints

In fact, a 2023 report estimated the size of the gamification market as more than $10 billion, with the retail industry accounting for nearly a third of that market. Kyle Clark is an SVP, Merchant Loyalty at Mastercard. So, are you ready to play the gamification game to level up your ecommerce strategy?

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How to Combat the Changing Face of Shopping Fraud

Retail TouchPoints

In 2020, data security specialist Varonis calculated that close to 10 billion data records had been lost or stolen since 2013 — a third more records than there are people. In 2018, 151 million conventional (non-bot) attacks were observed, and of these, 91 million were directed at online merchants. alone, 19 per inhabitant.