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Ecommerce Personalization in the Age of Consumer Data Privacy

Retail TouchPoints

Laws and regulations that protect consumer data — such as the EU’s General Data Protection Regulation (GDPR), the removal of third-party cookie support and Apple’s increased privacy protections — are pushing ecommerce operators to find creative new ways to provide successful personalization. In 2013, he co-founded Fast Simon, Inc.

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FTC Accuses Social Media Services of ‘Vast’ User Surveillance, Lax Privacy Protections

Retail TouchPoints

The findings indicate that these platforms engage in “vast surveillance of consumers in order to monetize their personal information while failing to adequately protect users online, especially children and teens.” Not surprisingly the report found that the nine companies in question collected and could indefinitely retain troves of data.

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Beyond the Transaction: How PayPal is Helping Remove Friction Across the Commerce Experience

Retail TouchPoints

“As an independent company, we see a tremendous opportunity for PayPal to expand our role as a champion for consumers and partner to merchants , and to help shape the industry as money becomes digital at an increasingly rapid pace.”. Consumers are now more digital, and they’ve gotten into these habits. Source: CivicScience.

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Level Up Your Retail Loyalty Strategy with Smart Gamification

Retail TouchPoints

In fact, a 2023 report estimated the size of the gamification market as more than $10 billion, with the retail industry accounting for nearly a third of that market. By integrating points and badges for various activities, Sephora employs a simple and effective tactic that appeals to consumers across all levels of tech-savviness.

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It’s Time Retailers Give Customers What They Want: Online Shopping Without Passwords

Retail TouchPoints

billion, accounting for a record 18.9% Transmit Security’s own research found that 55% of consumers have left a website because the login process was too complicated. Even worse, more than 87% of customers confirm they have been locked out of an online account due to too many failed login attempts.

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Top Risks For Retail Businesses In 2021 (And in The Next Decade)

Retail TouchPoints

When the economy is growing, consumers flock to stores. On the other hand, when a recession is imminent, consumers and their wallets generally stay put and are more conservative. This situation has forced retailers worldwide to adapt to a slew of new consumer demands while juggling a precarious supply chain. Cyber threats.

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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

taking place online, digital payment solutions like Venmo and PayPal (which has owned Venmo since 2013) are well positioned to capitalize on the opportunity. Leonhard: The interesting thing about PayPal and Venmo is that the overlap of our consumer bases is not one-to-one. And with 50% of global spending in the U.S.