Inside Retail
FEBRUARY 20, 2024
Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.
Inside Retail
JUNE 16, 2024
Gen Z (1996 to 2012): Express could be your fast-track to sales Last but certainly not least, there’s Gen Z. They also want a helping hand, particularly with things like installation or rubbish removal for things like furniture and appliances. The Zoomers have grown up in a digital world.
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Inside Retail
AUGUST 22, 2024
Limited-edition items and memorabilia become highly sought after, creating a lucrative market for retailers. During the 2012 London Olympics, for example, official merchandise sales reached unprecedented levels. One notable case is Procter & Gamble’s ‘Thank You, Mum’ campaign, launched during the 2012 London Olympics.
Retail TouchPoints
OCTOBER 13, 2022
“So many DTC brands start out where a founder saw a niche in the market based on their own personal experiences,” said Nikki Baird, VP of Strategy at Aptos in an interview with Retail TouchPoints. But just because they had a great idea to start doesn’t make them the de facto target market.
Inside Retail
FEBRUARY 25, 2024
L’Occitane also acquired a 50 per cent stake in Singaporean skincare brand Erborian in 2012. Rebollini said that Dr Vranjes Firenze has outperformed the category since launching in the Australian market five months ago and that customer feedback suggests the brand is resonating with local shoppers.
Small Biz Trends
NOVEMBER 10, 2021
Keeping the target market in mind, they have designed a colorful yet simple homepage. Gymshark is a fitness clothing brand that was created by a teenager, Ben Francis in 2012. Despite the large number of items on offer, the site is well-organized to give visitors a clear view of the options. ZeroGravity. Manitobah Mukluks.
Retail Gazette
DECEMBER 20, 2023
M&S’ big challenge was that its target market was getting increasingly older while it was failing to attract younger shoppers amid fears it would alienate its core customer base. Price had previously worked at M&S as trading director from 2005 until 2012 but left because it “was drifting in the wrong direction”.
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