Casper CEO’s Roadmap to Profitability: Control Costs, Expand Wholesale and Cater to Customers
Retail TouchPoints
APRIL 1, 2024
So in 2012 we rebuilt, top to bottom, the entire company so we could replenish stores and ship to the customer from the same inventory pool. We were one of the first six or seven companies to do buy online, ship from store. RTP: Casper has its roots in DTC, but you’ve since expanded with your own stores and through wholesale.
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