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From Boomers to Zoomers: What each generation wants from e-commerce deliveries

Inside Retail

Gen Z (1996 to 2012): Express could be your fast-track to sales Last but certainly not least, there’s Gen Z. Our direct-to-customer shipping solution delivers confidence, choice and control to everyone from the Boomers to the Zoomers – helping your brand stay out in front. The Zoomers have grown up in a digital world.

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From frumpy to fashionable: the triumphant turnaround of M&S Clothing

Retail Gazette

M&S’ big challenge was that its target market was getting increasingly older while it was failing to attract younger shoppers amid fears it would alienate its core customer base. ” A new M&S clothing team Another key factor in its transformation has been the team running the ship.

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DTC Brands Forge Unique Paths to Growth

Retail TouchPoints

“So many DTC brands start out where a founder saw a niche in the market based on their own personal experiences,” said Nikki Baird, VP of Strategy at Aptos in an interview with Retail TouchPoints. But just because they had a great idea to start doesn’t make them the de facto target market.

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20 Shopify Stores to Inspire You

Small Biz Trends

Shopify stores are ecommerce sites for businesses to sell, ship and manage their products online. Keeping the target market in mind, they have designed a colorful yet simple homepage. Gymshark is a fitness clothing brand that was created by a teenager, Ben Francis in 2012. What are Shopify Stores? ZeroGravity.