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The Brilliant Strategy Behind Supreme’s Success

Indigo 9 Digital

The deal was significant because it was the first time such a large private equity firm invested in the streetwear market. What has led to Supreme’s ascent and dominance in the clothing market? Resale and social media growth provide free marketing and more exposure. Scarcity that heightens demand.

Apparel 111
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Abercrombie & Fitch’s Turnaround, Why its Working

Indigo 9 Digital

The retail sector is littered with companies like Sears, Lord & Taylor, Forever 21, Ann Taylor, J.Crew and Blockbuster that couldn’t keep up with the times. billion in 2012. billion, 2019 marked the first year Abercrombie & Fitch experienced an increase in sales since 2012. Then sales declined for years.

Fashion 98
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What Retailers Can Learn From Sephora's Success

Indigo 9 Digital

Clearly ahead of its time Sephora launched Colour IQ back in 2012. But how many retailers can say they can provide a custom and tailored experience each time a customer walks into their store? Sephora knows that great marketing starts with great service. What would Sephora be if it didn’t have the best products on the market?

Shipping 122
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20 Shopify Stores to Inspire You

Small Biz Trends

Built-in marketing tools: With its built-in tools for automation, campaign creation and audience tracking, Shopify can make it easier for you to bring customers to your product pages. Keeping the target market in mind, they have designed a colorful yet simple homepage. ZeroGravity. Manitobah Mukluks. Christy Dawn.

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One Order Sparks Culinary Inspiration for this NYC Restaurant

Rangeme

Opened on Winter Solstice 2012, the restaurant offers farm-fresh foods incorporating Australian indigenous ingredients, organic and pasture-raised beef, chicken, pork, and lamb, along with locally grown vegetables. The Thirsty Koala is located in the middle of a three-block strip of Astoria’s Ditmars Blvd.

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Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

The mall is now digital, global and social – and it’s changing how brands market their products. Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. Retail Dive. January 2021. July 29, 2021.

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Burger King’s Turnaround Strategy, 4 Things You Need to Know

Indigo 9 Digital

More marketing spend. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. “We added menu items … that were more difficult and not necessarily intuitive and typical for us to serve.” Greater international growth.