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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. JSHealth Vitamins.

Marketing 278
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How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content

Retail TouchPoints

“This results in relentless demand for creating engaging content across an increasing number of marketing and ecommerce channels in this digital-first economy. As the holiday season approaches, these pressures on marketers and ecommerce teams will only intensify. It’s usable by everyday consumers, and that’s what makes it powerful.”

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Dollar General promotes 18 executives

Mass Relators

Dollar General has promoted 18 executives to new roles at the company. Leslie Allen Leslie Allen has been promoted to senior vice president, human resources. Christine Connolly Christine Connolly has been promoted to senior vice president, corporate secretary and assistant general counsel, securities and governance.

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Publix announces VP retirements, promotion

Mass Relators

Publix Super Markets on Monday announced that two members of its executive team are retiring, and another has been promoted. He was promoted to director in 1997 and to vice president and controller in 2002. In 2012, he was named vice president of finance. LAKELAND, Fla.—

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Let’s break some of them down and look at a few examples more closely.

Apparel 260
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It’s Time to Bid Farewell to Bad Ecommerce Ad Strategy

Retail TouchPoints

Cost of goods is increasing whereas consumer confidence is decreasing, so businesses need to rethink their marketing strategy and drive incremental gains. Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue. But it’s something organisations often fail to optimise.

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Amber Specialty Pharmacy promotes three

Mass Relators

Hy-Vee’s Amber Specialty Pharmacy subsidiary has promoted three executives to new posts that focus on continued growth and innovation for the company, which was named 2020 Specialty Pharmacy of the Year by the National Association of Specialty Pharmacy. OMAHA, Neb. — Ruiz has been with the pharmacy’s parent company, Hy-Vee, Inc.,