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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. JSHealth Vitamins.

Marketing 278
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How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content

Retail TouchPoints

“This results in relentless demand for creating engaging content across an increasing number of marketing and ecommerce channels in this digital-first economy. As the holiday season approaches, these pressures on marketers and ecommerce teams will only intensify. It’s usable by everyday consumers, and that’s what makes it powerful.”

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Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID

Retail TouchPoints

The number of consumers ordering from TV directly impacts how much media marketers can afford, which is unlike traditional advertising that is based on budgets as opposed to results. The more the ASONTV marketer spends, the higher the eventual retail sales should be. This is the vast majority of what ASONTV marketers buy.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Let’s break some of them down and look at a few examples more closely.

Apparel 260
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LVMH names new CEOs for Louis Vuitton and Dior 

Inside Retail

Beccari joined LVMH as executive vice president of marketing and communications for Louis Vuitton before being appointed as chairman and CEO of Fendi in 2012. He has extended Louis Vuitton’s lead over competitors and promoted the heritage of Louis Vuitton while anchoring it in modernity,” the chairman said. “I

Fashion 245
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It’s Time to Bid Farewell to Bad Ecommerce Ad Strategy

Retail TouchPoints

Cost of goods is increasing whereas consumer confidence is decreasing, so businesses need to rethink their marketing strategy and drive incremental gains. Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue. But it’s something organisations often fail to optimise.

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Retail Loyalty’s Moment is Now

Retail TouchPoints

Fortunately, there have been advances in both digital technology and customer analytics that dramatically enhance a retailer’s ability to personalize promotions and deliver them through the loyalty program framework. What is Marketing in the Moment? when that shopper prefers to receive content).