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How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content

Retail TouchPoints

“This results in relentless demand for creating engaging content across an increasing number of marketing and ecommerce channels in this digital-first economy. As the holiday season approaches, these pressures on marketers and ecommerce teams will only intensify. It’s usable by everyday consumers, and that’s what makes it powerful.”

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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. JSHealth Vitamins.

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Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID

Retail TouchPoints

The number of consumers ordering from TV directly impacts how much media marketers can afford, which is unlike traditional advertising that is based on budgets as opposed to results. The more the ASONTV marketer spends, the higher the eventual retail sales should be. This is the vast majority of what ASONTV marketers buy.

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It’s Time to Bid Farewell to Bad Ecommerce Ad Strategy

Retail TouchPoints

Cost of goods is increasing whereas consumer confidence is decreasing, so businesses need to rethink their marketing strategy and drive incremental gains. Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue. But it’s something organisations often fail to optimise.

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Retail Loyalty’s Moment is Now

Retail TouchPoints

Fortunately, there have been advances in both digital technology and customer analytics that dramatically enhance a retailer’s ability to personalize promotions and deliver them through the loyalty program framework. What is Marketing in the Moment? when that shopper prefers to receive content).

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Starbucks to Double Indian Workforce as it Aims for 1,000 Stores in the Country by 2028

Retail TouchPoints

Launched in 2012, Tata Starbucks now operates more than 390 stores across 54 Indian cities, with approximately 4,300 employees. Over the past 11 years, the India market has grown to become one of Starbucks’ fastest-growing markets in the world ,” said Laxman Narasimhan, CEO of Starbucks in a statement. later this year.

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Heytea CEO: ‘We plan to really shake up Sydney’s beverage scene’

Inside Retail

Among the crowded bubble tea market in the Asia-Pacific, Heytea stands out for its commitment to using ‘real’ ingredients and fun, out-of-the-box drink formulations that aren’t available anywhere else. The Chinese-founded company entered the Australian market in 2023 with a store on Swanston street in Melbourne.

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