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McDonald’s Australia CEO resigns, new boss announced

Inside Retail

Chiczewski joined McDonalds in 2012, and has held several roles in strategy, finance, and operations. An accounting and marketing graduate, Chiczewski also has a Masters of Business degree. Martinez plans to spend more time with his young family and pursue new opportunities.

Finance 226
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Purple Appoints Marketing Veteran as CMO

Retail TouchPoints

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

Marketing 273
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Wonder Buys Media Company Tastemade for $90 Million

Retail TouchPoints

Walmart in February 2024 , and in March 2024 Wonder raised $700 million and announced plans to operate 90 physical locations by the end of 2025. This latest deal will provide Wonder with a content studio that has been producing both short- and long-form food and cooking videos since 2012.

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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. The metaverse is the next frontier for marketers, offering them the opportunity to blend physical and digital marketing tactics.

Marketing 344
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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 331
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Heytea CEO: ‘We plan to really shake up Sydney’s beverage scene’

Inside Retail

Among the crowded bubble tea market in the Asia-Pacific, Heytea stands out for its commitment to using ‘real’ ingredients and fun, out-of-the-box drink formulations that aren’t available anywhere else. The Chinese-founded company entered the Australian market in 2023 with a store on Swanston street in Melbourne.

Planning 264
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“Primed for disruption”: Cargo Crew founder talks acquisition, growth plans

Inside Retail

Its new partnership with Glow Capital Partners is set to further accelerate its growth into new markets. Domestic and global plans Rodgers explained that different companies had approached Cargo Crew over the years to discuss what a joint venture or partnership would look like. I think aprons were primed for disruption.”

Planning 246