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The number of consumers ordering from TV directly impacts how much media marketers can afford, which is unlike traditional advertising that is based on budgets as opposed to results. The more the ASONTV marketerspends, the higher the eventual retail sales should be. This is the vast majority of what ASONTV marketers buy.
With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketingspend. However, with the crisis decimating so many companies, most don’t have the funds to do so.
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Brand names and Sporting Goods retailer so predominantly in the baseball and softball market and we’re on Amazon Walmart eBay and on our Shopify site. And we were named the fastest growing e-commerce retailer by ink magazine in the Inc 5000 and number 180 overall this year. Jason: [4:26] So it was mostly a liability concerns.
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