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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Since entering the market, Parachute has raised over $47 million in venture capital. How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder.

Marketing 244
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Aesop CEO Michael O’Keeffe to depart after more than 20 years

Inside Retail

He noted that Japan has become Aesop’s largest market and ranked eighth in prestige cosmetics. The brand also has a growing market share in Korea and China. Brazilian company Natura & Co acquired a 65 per cent interest in the brand in 2012 for US$71.6 Aesop was founded by Melbourne hairdresser Dennis Paphitis in 1987.

Fashion 264
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How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content

Retail TouchPoints

“This results in relentless demand for creating engaging content across an increasing number of marketing and ecommerce channels in this digital-first economy. As the holiday season approaches, these pressures on marketers and ecommerce teams will only intensify. It’s usable by everyday consumers, and that’s what makes it powerful.”

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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’re Gen Z, born between 1997 and 2012 and comprising 20.69% of the U.S. That’s changed the look of both marketing and the products retailers sell. population — just a bit fewer than Baby Boomers ( 20.93% ) and the largest current group, millennials ( 21.71% ), according to Statista. Now it’s the inversion.

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Purple Appoints Marketing Veteran as CMO

Retail TouchPoints

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

Marketing 273
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McDonald’s Australia CEO resigns, new boss announced

Inside Retail

Chiczewski joined McDonalds in 2012, and has held several roles in strategy, finance, and operations. An accounting and marketing graduate, Chiczewski also has a Masters of Business degree. He was field vice president of the Northeast US, responsible for 1,500 restaurants before heading to Australia in September 2024.

Finance 226
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Hard Seltzer - The trendiest beverage on the market

Tokinomo

Nobody knew what hard seltzer was back in 2012 and now it has become the most popular alcoholic beverage in the United States. Marketing might be the differentiator. How can this new beverage takedown well-known giants like wine and whiskey?

Marketing 246