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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Since entering the market, Parachute has raised over $47 million in venture capital. How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder.

Marketing 244
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How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content

Retail TouchPoints

Despite these evolutionary changes, humans still process images 60,000 times faster than text, and nearly 90% of information transmitted to the brain is visual , according to Lilly Hsueh, VP of Customer Success Management at digital asset management solution Cloudinary.

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Amazon Launches Advertising Service for Retailer Apps, Websites

Retail TouchPoints

retail media market, in large part due to its head start; in fact, some would argue Amazon actually started it all when it launched its advertising platform in 2012. They can then create and manage their campaigns for each retailer, as well as access reporting, through their existing Amazon Ads workflows.

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McDonald’s Australia CEO resigns, new boss announced

Inside Retail

McDonalds Australia CEO and managing director Antoni Martinez is leaving the Golden Arches after nearly 20 years with the fast food giant and almost than three years in the leadership role. Chiczewski joined McDonalds in 2012, and has held several roles in strategy, finance, and operations.

Finance 226
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How LSKD’S PR powerhouse Bree Masters balanced a retail career and Olympic dream

Inside Retail

My first job was a casual role at Top Juice in Sydney as a teenager, and after finishing school in 2012, I moved to the Gold Coast to pursue surf lifesaving and started working at Boost Juice in Pacific Fair in Queensland. Working as a manager at Boost Juice, I developed my leadership abilities. It fit well with my training schedule.

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Andrew Miles on how Sam’s Club quietly won China’s retail game

Inside Retail

Instead, he joined Sainsbury’s on a management trainee scheme, an entry point into retail he hadn’t originally considered. Miles joined Sam’s Club China in 2012. Rather than blindly following market data or customer surveys, the merchandising team was trained to think like the company’s core members.

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How a mother-daughter duo built India’s beauty empire Nykaa and what comes next

Inside Retail

When Adwaita Nayar co-founded Nykaa alongside her mother, Falguni Nayar, in 2012, India was a conspicuous outlier in the global beauty landscape. Nykaas approach to the market is deeply community-led. And I think just the world of beauty and fashion is very community-based, the co-founder said. Sometimes less is more.

Fashion 130