Retail TouchPoints

OCTOBER 13, 2022

“So many DTC brands start out where a founder saw a niche in the market based on their own personal experiences,” said Nikki Baird, VP of Strategy at Aptos in an interview with Retail TouchPoints. But just because they had a great idea to start doesn’t make them the de facto target market. ThirdLove’s Venice, Calif.

Wholesale 299

Wholesale Consumer Clienteling Location 299

Inside Retail

FEBRUARY 25, 2024

L’Occitane also acquired a 50 per cent stake in Singaporean skincare brand Erborian in 2012. Worldwide wherever you travel, you will find Dr Vranjes Firenze only at the most exclusive retail locations. From the very high-end department stores [such as] Harrods in London, to the very high-end niche boutique.

Department Stores 130

Department Stores Boutique Target Market Point of Sale 130

Retail Gazette

DECEMBER 20, 2023

M&S’ big challenge was that its target market was getting increasingly older while it was failing to attract younger shoppers amid fears it would alienate its core customer base. Price had previously worked at M&S as trading director from 2005 until 2012 but left because it “was drifting in the wrong direction”.

Fashion 75

Fashion Promotions Visual Merchandising Shopping 75

Retail TouchPoints

OCTOBER 2, 2023

Contextual Advertising Instead of relying on individual user data, marketers can focus on contextually relevant advertising. Context” in this case is the content of web pages where you’re placing ads, in addition to the user’s location, device type and time of day. Plus, the quality of third-party data can be unreliable.

Marketing 331

Marketing Advertising Target Market Consumer 331