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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

While helping her friends decorate their first apartments in New York back in 2012, Kaye began to explore the different home goods brands that were out there and saw that there was a much left to be desired design-wise. In addition to thriving DTC operations, there are now 26 physical Parachute stores located across the US.

Marketing 244
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The Ethical Shopping Journey

Retail TouchPoints

One of my first jobs was at The Body Shop. It was the early 1990s, and the store was situated in a shopping mall. In addition to soaps that smelled like various types of fruit and lip balms in small pots, The Body Shop was known for its values. At the time, there was no online shopping. Processed with VSCO with a9 preset.

Shopping 284
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London-based cult jewellery brand Astrid & Miyu lighting the way

Retail Focus

Astrid & Miyu, founded in 2012, is a London-based cult jewellery brand that has been revolutionising the industry and leading the way in experiential retail. making it a prime location for the painted pink House of Astrid & Miyu (HOAM) to stand out.

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Bailey Nelson ramps up expansion across the Tasman

Inside Retail

New stores are about to open at Auckland’s Botany Town Centre and Sylvia Park Shopping Centre, each offering eye testing at least five days a week. . Each of the shopping centres houses more than 200 retailers. The brand, established in 2012, specialises in designer high-end frames.

Planning 246
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Lune Croissanterie to open two Sydney stores

Inside Retail

Established in 2012 by Kate Reid as a tiny hole-in-the-wall shop, the brand sells bread, pastries and coffee which have grown in popularity. Colliers’ Michael Tuck who arranged the deal along with Jo Windybank, said the location is set to become a “vibrant destination for the best-in-class retailers”.

Fashion 242
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Instacart May Have Started with Grocery Delivery, but its Future is Focused on Stores

Retail TouchPoints

Since its 2012 debut, Instacart has made significant progress in convincing Americans that grocery shopping can be done online. Our vision is that, on a 10-year horizon, customers won’t have to choose between shopping online or in store; it’ll be one single, unified mode, powered by Instacart.

Grocer 191
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Inside Levi’s Lot 1: Conversations with Tokyo’s master tailors

Inside Retail

Levis Lot No 1, located within the Tokyo flagship store in Harajuku, offers customers a rare opportunity to work closely with master tailors in designing custom denim pieces. As for the main tailor shops in Japan, they started in 2012, and there are now seven locations across the country. Thats how I got involved.

Location 130