2012 Consumer Target Market 
Inside Retail
FEBRUARY 20, 2024
In the early 2010s, the Millennial generation gave rise to a slew of direct-to-consumer brands, such as Everlane, Warby Parker and Bonobos. The generational disruptors Born between 1980-1995, Millennials are known for their thoughtful purchasing habits that place brand value and actions ahead of tradition, according to IMARC market research.
Inside Retail
AUGUST 22, 2024
This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.
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Retail TouchPoints
OCTOBER 13, 2022
As many direct-to-consumer brands are learning, there is no one-size-fits-all strategy for growth. After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. Luring Consumers with Experiential Brick-and-Mortar Stores.
Inside Retail
FEBRUARY 25, 2024
L’Occitane purchased Dr Vranjes Firenze in January this year for a reported US$164 million, or approximately 12 times its core earnings, from Bluegum Capital Partners, a European private equity fund that specialises in consumer brands. L’Occitane also acquired a 50 per cent stake in Singaporean skincare brand Erborian in 2012.
Small Biz Trends
NOVEMBER 10, 2021
Keeping the target market in mind, they have designed a colorful yet simple homepage. Custom Fit Tea’s Shopify site appeals to its target audience with its attention to detail. The brand targets health-conscious consumers and on its website it provides all the information on detox tea that the user will find helpful.
Retail Gazette
DECEMBER 20, 2023
M&S’ big challenge was that its target market was getting increasingly older while it was failing to attract younger shoppers amid fears it would alienate its core customer base. Price had previously worked at M&S as trading director from 2005 until 2012 but left because it “was drifting in the wrong direction”.
Retail TouchPoints
OCTOBER 2, 2023
Marketers had better figure out a plan fast, because Google has announced that, come January 2024, marketers will no longer be able to track browsing data via third-party cookies on the browser Chrome, by far the world’s most popular consumer browser option, with almost two-thirds of the market share.
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