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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

Marketing 278
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5 Tips on Connecting with Consumers from the Founder of ‘Disrupter’ Brands Hello and Eos

Retail TouchPoints

His answer was that] the biggest thing you buy as a consumer is your home, and he didn’t just mean in scale and size, he meant financially, emotionally. Method launched in 2001 and had grown to $100 million in revenue by 2012 when it merged with soap brand Ecover. Don’t focus on consumers, focus on people. How is it made?

Consumer 225
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Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID

Retail TouchPoints

Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. Consumers quarantined in their homes have been watching more television than ever before. As a result, ASONTV marketers promote their spending data to retailers.

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How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content

Retail TouchPoints

It’s essential (though tough) work, especially because consumers’ demand for visual assets in digital ecosystems is only continuing to rise. AI is actually quite an old concept, and machine learning has been around for decades — even Cloudinary’s experiences have been proudly AI-driven since our inception in 2012,” said Hsueh.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.

Apparel 260
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AWS Q&A: How Retailers can Prepare Ecommerce Operations for COVID-Driven Uncertainty

Retail TouchPoints

Consumers fear for their health and they fear for their finances, especially today with what is around 20 million. The challenge that puts on retailers is, ‘ How do I convince this finicky consumer that it’s safe to do business with me? ’. people still without jobs. The other thing from a cloud perspective is around the data.

Grocer 334
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Retail Loyalty’s Moment is Now

Retail TouchPoints

There’s no question that rising prices have altered consumer behaviors. Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often.