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How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content

Retail TouchPoints

It’s essential (though tough) work, especially because consumers’ demand for visual assets in digital ecosystems is only continuing to rise. AI is actually quite an old concept, and machine learning has been around for decades — even Cloudinary’s experiences have been proudly AI-driven since our inception in 2012,” said Hsueh.

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5 Tips on Connecting with Consumers from the Founder of ‘Disrupter’ Brands Hello and Eos

Retail TouchPoints

His answer was that] the biggest thing you buy as a consumer is your home, and he didn’t just mean in scale and size, he meant financially, emotionally. Method launched in 2001 and had grown to $100 million in revenue by 2012 when it merged with soap brand Ecover. Don’t focus on consumers, focus on people. How is it made?

Consumer 277
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Instacart May Have Started with Grocery Delivery, but its Future is Focused on Stores

Retail TouchPoints

Since its 2012 debut, Instacart has made significant progress in convincing Americans that grocery shopping can be done online. That was really the birth of Connected Store it was the intersection of those two insights from our retailers and from our consumers. It’s very rare to find something with so much consumer pull.

Grocer 191
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Website Bugs are Costing you Customers: Here’s How to Stop Them

Retail TouchPoints

In fact, a 2023 Contentsquare survey found that promotions not working at checkout caused 33% of abandoned carts. A 2012 Nielsen report suggests that testing with just five users can uncover most usability issues, but this only works if your user groups arent very distinct from each other. Applause reported that in 2024, 41.7%

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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

Marketing 278
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How Pana Organic is navigating the cacao shortage in the lead-up to Easter

Inside Retail

Pana Organic, founded by founder Pana Barbounis in 2012, is one of the many specialty chocolate brands having to adapt in real-time to the cacao shortage. This broader product mix helps the company manage fluctuations in cacao prices while still providing consumers with a diverse selection of organic treats, explained Barbounis.

Consumer 147
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Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID

Retail TouchPoints

Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. Consumers quarantined in their homes have been watching more television than ever before. As a result, ASONTV marketers promote their spending data to retailers.