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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content

Retail TouchPoints

It’s essential (though tough) work, especially because consumers’ demand for visual assets in digital ecosystems is only continuing to rise. AI is actually quite an old concept, and machine learning has been around for decades — even Cloudinary’s experiences have been proudly AI-driven since our inception in 2012,” said Hsueh.

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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244
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Why Traditional Consumer Panels Won’t Help Consumer Brands Retain Market Share

Retail TouchPoints

For a long time, retail consumer data-gathering was a game rigged for big players. As a report from consulting firm Catalina showed, 90 of the top 100 consumer packaged goods companies lost market share to smaller brands in recent years. Many of these smaller brands are benefiting from changes in consumer panels. Not anymore.

Consumer 200
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BNPL: A Win-Win for Retailers and Consumers as the Holidays Approach

Retail TouchPoints

With retailers already pushing out holiday sales to entice consumers to buy early and avoid delivery delays due to supply chain congestion, one tactic that they will lean on to entice customers is buy now, pay later (BNPL). BNPL Can Have an Effect on Consumers and Retailers.

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Michel’s brand to be axed

Inside Retail

Five years ago a Queensland court ruled RFG had breached Australian Consumer Law, successfully finding in favour of the franchisees claim they were misled in 2012 over quality and supplier agreements. In 2015 the franchisor switched from supplying fresh cakes to frozen and there was a decline in product quality.

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5 Tips on Connecting with Consumers from the Founder of ‘Disrupter’ Brands Hello and Eos

Retail TouchPoints

His answer was that] the biggest thing you buy as a consumer is your home, and he didn’t just mean in scale and size, he meant financially, emotionally. Method launched in 2001 and had grown to $100 million in revenue by 2012 when it merged with soap brand Ecover. Don’t focus on consumers, focus on people. How is it made?

Consumer 277