article thumbnail

BNPL: A Win-Win for Retailers and Consumers as the Holidays Approach

Retail TouchPoints

With retailers already pushing out holiday sales to entice consumers to buy early and avoid delivery delays due to supply chain congestion, one tactic that they will lean on to entice customers is buy now, pay later (BNPL). BNPL Can Have an Effect on Consumers and Retailers.

article thumbnail

Why Traditional Consumer Panels Won’t Help Consumer Brands Retain Market Share

Retail TouchPoints

For a long time, retail consumer data-gathering was a game rigged for big players. As a report from consulting firm Catalina showed, 90 of the top 100 consumer packaged goods companies lost market share to smaller brands in recent years. Many of these smaller brands are benefiting from changes in consumer panels. Not anymore.

Consumer 177
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

article thumbnail

5 Tips on Connecting with Consumers from the Founder of ‘Disrupter’ Brands Hello and Eos

Retail TouchPoints

His answer was that] the biggest thing you buy as a consumer is your home, and he didn’t just mean in scale and size, he meant financially, emotionally. Method launched in 2001 and had grown to $100 million in revenue by 2012 when it merged with soap brand Ecover. Don’t focus on consumers, focus on people. How is it made?

Consumer 225
article thumbnail

How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

The company was founded in 2012 with its core product offering, BarkBox. The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers.

Wholesale 236
article thumbnail

How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244
article thumbnail

Amazon Launches Advertising Service for Retailer Apps, Websites

Retail TouchPoints

retail media market, in large part due to its head start; in fact, some would argue Amazon actually started it all when it launched its advertising platform in 2012. Tapping into Amazon’s expertise in delivering relevant, contextual advertising at all points of the consumer path to purchase is invaluable.