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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Since entering the market, Parachute has raised over $47 million in venture capital. How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder.

Marketing 244
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Purple Appoints Marketing Veteran as CMO

Retail TouchPoints

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

Marketing 273
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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. The metaverse is the next frontier for marketers, offering them the opportunity to blend physical and digital marketing tactics.

Marketing 344
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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. JSHealth Vitamins.

Marketing 278
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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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Luxury Veteran Named Michael Kors CEO, Preps to Move into Top Spot at Parent Company Capri in 2022

Retail TouchPoints

Prior to his tenure at Coach, Schulman was President of Bergdorf Goodman at Neiman Marcus Group from 2012 to 2017, where he also assumed responsibility for NMG International with the acquisition of MyTheresa.com in 2014.

ATS 264
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Aesop CEO Michael O’Keeffe to depart after more than 20 years

Inside Retail

At any company, there is a time that a CEO should be there.” He noted that Japan has become Aesop’s largest market and ranked eighth in prestige cosmetics. The brand also has a growing market share in Korea and China. Aesop was founded by Melbourne hairdresser Dennis Paphitis in 1987.

Fashion 222