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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Since entering the market, Parachute has raised over $47 million in venture capital. How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder.

Marketing 244
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Aesop CEO Michael O’Keeffe to depart after more than 20 years

Inside Retail

At any company, there is a time that a CEO should be there.” He noted that Japan has become Aesop’s largest market and ranked eighth in prestige cosmetics. The brand also has a growing market share in Korea and China. Aesop was founded by Melbourne hairdresser Dennis Paphitis in 1987.

Fashion 264
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How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content

Retail TouchPoints

Despite these evolutionary changes, humans still process images 60,000 times faster than text, and nearly 90% of information transmitted to the brain is visual , according to Lilly Hsueh, VP of Customer Success Management at digital asset management solution Cloudinary. It’s usable by everyday consumers, and that’s what makes it powerful.”

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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’re Gen Z, born between 1997 and 2012 and comprising 20.69% of the U.S. Shein is very Gen Z oriented, so we bring in as many Gen Z team members as possible,” said Marisa Runyon, Director of Creative Content and Production at Shein. “We Shein spoke during a panel discussion at the recent FUTR conference in New York City.

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McDonald’s Australia CEO resigns, new boss announced

Inside Retail

Chiczewski joined McDonalds in 2012, and has held several roles in strategy, finance, and operations. An accounting and marketing graduate, Chiczewski also has a Masters of Business degree. He takes over from Martinez who started his career at McDonalds as a 15-year-old crew person at McDonalds Yallambie, Victoria.

Finance 226
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Purple Appoints Marketing Veteran as CMO

Retail TouchPoints

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

Marketing 273
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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. The metaverse is the next frontier for marketers, offering them the opportunity to blend physical and digital marketing tactics.

Marketing 344