It’s Time to Bid Farewell to Bad Ecommerce Ad Strategy
Retail TouchPoints
JUNE 26, 2024
Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue. AI is central to powering digital ad campaigns — and we can be certain there’s much more innovation to come — but its black box nature leaves many advertisers struggling to optimise campaigns like Performance Max.
Let's personalize your content