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Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID

Retail TouchPoints

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. As a result, ASONTV marketers promote their spending data to retailers.

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It’s Time to Bid Farewell to Bad Ecommerce Ad Strategy

Retail TouchPoints

Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue. AI is central to powering digital ad campaigns — and we can be certain there’s much more innovation to come — but its black box nature leaves many advertisers struggling to optimise campaigns like Performance Max.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. During the 2012 London Olympics, for example, official merchandise sales reached unprecedented levels. Brands that embraced digital strategies generated increased engagement and sales.

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

The service, which reaches millions of shoppers daily, is a vertical (or topical) search engine that promotes product advertisements, enabling businesses to market themselves online. And while companies would ordinarily have to pay to list their products, for the first time since 2012, they can now do so for free.

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Restaurateur to be sued by Beastie Boys over ‘Sabotage’ ads

Inside Retail

The Beastie Boys have sued restaurant owner Brinker International in New York federal court, saying Brinker used the legendary rap trio’s 1994 song “Sabotage” to promote the Chili’s chain without their permission. They were inducted into the Rock and Roll Hall of Fame earlier that year.

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20 Halloween Ads to Inspire Your Own

Small Biz Trends

Halloween advertising is a great way to engage target audiences and boost sales ahead of the pivotal holiday shopping season. Benefits of Halloween Season Advertising. Boost your brand – Halloween advertising is a good way for a brand to get noticed by a larger audience. Halloween isn’t just for kids. Amazon Banner.

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From Side Hustle to Market Leader: How Fraser Smeaton Built Morph Costumes into a Global Fancy Dress Giant

365 Retail

Three of us – myself, my brother Ali and our friend Gregor Lawson – decided there was legs in this as a side hustle so we each put in £1000 and bought 200 costumes to sell via a basic website, promoted with ads on Facebook which, in those early days, was very affordable. Where do you advertise your products?