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ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. The more the ASONTV marketerspends, the higher the eventual retail sales should be.
With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketingspend. However, with the crisis decimating so many companies, most don’t have the funds to do so.
More marketingspend. Burger King is investing $120 million into advertising which is a 30% increase over what Burger King previously spent annually in advertising. “We added menu items … that were more difficult and not necessarily intuitive and typical for us to serve.” writes the The Street.
You know advertised more and have more effect in the market because we’re carrying both so and we kind of have always said that that we’re going to be like a Costco or a Target and carry our own private label but we always want the Best Brands and the best equipment in there. Merchandise that we make.
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