2012 Advertising Fulfillment 
Retail TouchPoints
MARCH 13, 2025
The acquisition is the latest step by Wonder to combine takeout, delivery and meal kits into a single app now bolstered by an international production company, content studio and advertising business. Additionally, Tastemade operates streaming channels carrying home, travel and design shows.
Retail TouchPoints
APRIL 24, 2025
Each new media network comes to the table with a ready-made slate of advertising customers in the form of the companies they already serve through their core business, but each is also challenged to make the case for what differentiates them from the growing commerce media crowd brands only have so many ad dollars to go around, after all.
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Retail TouchPoints
SEPTEMBER 26, 2023
Don’t oversell products if you don’t have the supply to fulfill orders. Advertising 101 Advertising strategies should be aligned with inventory levels and sales strategies. It is not possible to have a good sales strategy without a solid advertising strategy and vice versa, but oftentimes these teams operate in silos.
Retail TouchPoints
JUNE 26, 2024
Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue. AI is central to powering digital ad campaigns — and we can be certain there’s much more innovation to come — but its black box nature leaves many advertisers struggling to optimise campaigns like Performance Max.
Mass Relators
DECEMBER 21, 2022
He held store leadership positions in several communities before joining Hy-Vee’s executive leadership team in 2012 as assistant vice president, operations, for Hy-Vee’s northeast region. Since then, he has fulfilled several executive leadership roles in preparation for this promotion.
Retail Geek
MARCH 18, 2022
ShipBob is a tech-enabled third-party logistics provider (3PL) that fulfills e-commerce orders for direct-to-consumer brands. We discuss ShipBob’s origin story, how the e-commerce fulfillment industry has evolved, as well as the challenges and implications of Amazon and Shopify’s various fulfillment initiatives.
Retail Geek
JUNE 13, 2022
Impact of App Tracking Transparency (ATT) on advertising platforms Shopify vs. Facebook Retail Media Networks Q1 2022 US Department of commerce data and trends Audience questions (including buy now pay later). This episode was recorded in front of a live audience at the NYC Google HQ, for Zenith Basecamp.
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