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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. Since entering the market, Parachute has raised over $47 million in venture capital. This is where Parachute comes into play.

Marketing 244
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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 303
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Starbucks and Bank of America Link Loyalty Programs to Provide Extra Perks

Retail TouchPoints

can link eligible accounts to earn 2% cash back from Bank of America (on top of the rewards and benefits they already earn on qualifying purchases) and one Star for every $2 spent at Starbucks. Customers can either link their accounts through the Bank of America or Starbucks site to start collecting rewards.

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Bushbuck raising funds for an Australian expansion push

Inside Retail

Founded in 2012 by CEO Tim Dunn, Bushbuck is a hunting and outdoor brand that uses a direct-to-consumer business model. The Australian market currently accounts for 16 per cent of its sales, and the company aims to grow that to 38 per cent by 2025. Since 2019, the business has grown revenue by 300 per cent, with $4.3

Outdoor 245
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Home Depot Enhances Loyalty Program for High-Value Professional Customers

Retail TouchPoints

The Home Depot has added three new tiers to its Pro Xtra loyalty program as it seeks to gain a larger share of the $450 billion home building professionals’ market. The retailer plans to announce additional benefits for the Member, Elite and VIP tiers throughout 2023. “To

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Keeping up appearances in Thailand’s booming beauty market

Inside Retail

Statista Market Insights reports that, even in 2020, when far fewer people were worried about their appearance because they were wearing masks and weren’t going out, there were more than 63,000 ‘face and head procedures’ and 48,000 ‘injectable’ procedures performed in the Land of Smiles.

Marketing 130
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It’s Time to Bid Farewell to Bad Ecommerce Ad Strategy

Retail TouchPoints

Cost of goods is increasing whereas consumer confidence is decreasing, so businesses need to rethink their marketing strategy and drive incremental gains. Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue.