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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. Since entering the market, Parachute has raised over $47 million in venture capital. This is where Parachute comes into play.

Marketing 244
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McDonald’s Australia CEO resigns, new boss announced

Inside Retail

Chiczewski joined McDonalds in 2012, and has held several roles in strategy, finance, and operations. An accounting and marketing graduate, Chiczewski also has a Masters of Business degree. He was field vice president of the Northeast US, responsible for 1,500 restaurants before heading to Australia in September 2024.

Finance 226
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How three Aussie retailers with a US presence are navigating the market now

Inside Retail

While there is no one-size-fits-all solution to the tariff problem, and the situation remains fluid, several Australian retailers told Inside Retail they are recalibrating their strategies and looking to streamline their operations rather than retreat from the lucrative US market.

Marketing 130
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Starbucks and Bank of America Link Loyalty Programs to Provide Extra Perks

Retail TouchPoints

can link eligible accounts to earn 2% cash back from Bank of America (on top of the rewards and benefits they already earn on qualifying purchases) and one Star for every $2 spent at Starbucks. Customers can either link their accounts through the Bank of America or Starbucks site to start collecting rewards.

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Home Depot Enhances Loyalty Program for High-Value Professional Customers

Retail TouchPoints

The Home Depot has added three new tiers to its Pro Xtra loyalty program as it seeks to gain a larger share of the $450 billion home building professionals’ market. The retailer plans to announce additional benefits for the Member, Elite and VIP tiers throughout 2023. “To

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Bushbuck raising funds for an Australian expansion push

Inside Retail

Founded in 2012 by CEO Tim Dunn, Bushbuck is a hunting and outdoor brand that uses a direct-to-consumer business model. The Australian market currently accounts for 16 per cent of its sales, and the company aims to grow that to 38 per cent by 2025. Since 2019, the business has grown revenue by 300 per cent, with $4.3

Outdoor 245
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It’s Time to Bid Farewell to Bad Ecommerce Ad Strategy

Retail TouchPoints

Cost of goods is increasing whereas consumer confidence is decreasing, so businesses need to rethink their marketing strategy and drive incremental gains. Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue.