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McDonald’s Australia CEO resigns, new boss announced

Inside Retail

McDonalds Australia CEO and managing director Antoni Martinez is leaving the Golden Arches after nearly 20 years with the fast food giant and almost than three years in the leadership role. Chiczewski joined McDonalds in 2012, and has held several roles in strategy, finance, and operations.

Finance 226
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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. With the increasing financial power of this generation of shoppers, opportunities for newer, trendier brands to tap into this space have exponentially opened up over the past decade.

Marketing 244
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Home Depot Enhances Loyalty Program for High-Value Professional Customers

Retail TouchPoints

New perks include an Elite Support Line for prioritized exclusive assistance for business needs and account management services with personalized purchase support from Home Depot experts. The retailer plans to announce additional benefits for the Member, Elite and VIP tiers throughout 2023.

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Bushbuck raising funds for an Australian expansion push

Inside Retail

Founded in 2012 by CEO Tim Dunn, Bushbuck is a hunting and outdoor brand that uses a direct-to-consumer business model. The Australian market currently accounts for 16 per cent of its sales, and the company aims to grow that to 38 per cent by 2025. Since 2019, the business has grown revenue by 300 per cent, with $4.3

Outdoor 245
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Instacart May Have Started with Grocery Delivery, but its Future is Focused on Stores

Retail TouchPoints

Since its 2012 debut, Instacart has made significant progress in convincing Americans that grocery shopping can be done online. The pandemic helped, of course, but that alone cant account for the companys impressive growth over the past 13 years. Instacart executives celebrate the company’s IPO on Sept. Image courtesy Instacart.)

Grocer 191
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It’s Time to Bid Farewell to Bad Ecommerce Ad Strategy

Retail TouchPoints

Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue. Stock management: Algorithms love a good seller, but they can over-promote items with low stock. The move to more automated campaigns has changed the marketing landscape.

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Using Dynamic Pricing to Maximize Ecommerce Profits

Retail TouchPoints

With the help of price monitoring software , you can manage a large number of products at a time, modify their prices, monitor the competition, and take into account all of the variables that have been chosen. It’s now possible to monitor their prices and take these into account when determining what your pricing strategy is.