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Bushbuck raising funds for an Australian expansion push

Inside Retail

Founded in 2012 by CEO Tim Dunn, Bushbuck is a hunting and outdoor brand that uses a direct-to-consumer business model. The Australian market currently accounts for 16 per cent of its sales, and the company aims to grow that to 38 per cent by 2025. Since 2019, the business has grown revenue by 300 per cent, with $4.3

Outdoor 245
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Home Depot Enhances Loyalty Program for High-Value Professional Customers

Retail TouchPoints

New perks include an Elite Support Line for prioritized exclusive assistance for business needs and account management services with personalized purchase support from Home Depot experts. The retailer plans to announce additional benefits for the Member, Elite and VIP tiers throughout 2023.

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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. With the increasing financial power of this generation of shoppers, opportunities for newer, trendier brands to tap into this space have exponentially opened up over the past decade.

Marketing 244
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It’s Time to Bid Farewell to Bad Ecommerce Ad Strategy

Retail TouchPoints

Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue. Stock management: Algorithms love a good seller, but they can over-promote items with low stock. The move to more automated campaigns has changed the marketing landscape.

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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

For example, you can offer users the option to create an account or subscribe to receive special offers and discounts, which allows you to collect valuable information such as their preferences, purchase history or demographic data. As far back as 2012, consumers reported being uncomfortable with being “stalked” by targeted cookies online.

Marketing 303
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Using Dynamic Pricing to Maximize Ecommerce Profits

Retail TouchPoints

With the help of price monitoring software , you can manage a large number of products at a time, modify their prices, monitor the competition, and take into account all of the variables that have been chosen. It’s now possible to monitor their prices and take these into account when determining what your pricing strategy is.

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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

Even more impressive, eMarketer expects it to nearly double, from $31 billion in 2021 to more than $61 billion by the end of 2024, when it will account for almost 20% of digital advertising spend. Tim Harned is Managing Director at Progress Partners. digital advertising channel after paid search and paid social campaigns.